Designing The Future KDDI

Corporate Information

IPv6 ReadyKDDI CORPORATION



Organizational Governance

CSR Targets and Archivements

CSR Targets, Achievements, and Issues in Fiscal 2011

KDDI is working to resolve a number of issues, including its "four material issues for CSR." The chart below provides an overview of principal targets and achievements during FY2011, and reports our main targets for FY2012.

[Evaluation standard] A+: Significant achievements made on the issue A: Certain achievements were made
  B: Action was taken, but with no achievements C: No achievement was made or no action was taken
FY2011 FY2012
Targets Primary Achievements Rating Primary Issues
Organizational Governance Entrenchment of autonomous internal control activities and the development of framework and systems
  • Encouraged employee awareness by publishing our company newsletter and distributing an e-mail magazine
  • Promoted "improvements in operational quality"
A
  • Improve promotion of CSR activities
Consumer Issues Enhancement of telecommunication
facilities and services in preparation for
large-scale disasters
  • Configured network to be strong in the face of disaster
  • Added tsunami warnings to our "Emergency Rapid Mail" and enhanced our disaster-response services in other ways
A
  • I ncrease number of KDDI Mobile Phone learning Classes held and improve quality
  • Provide equipment that is easy for seniors to use and provide user support
  • Respond quickly to customers' requests to increase network quality and provide stable services
  • Establish large-scale disaster response measures
Enhancement of information literacy support by improving the quality of KDDI Mobile Phone learning Class
  • Conducted 1,209 times during FY2011
  • Revised program to respond more flexibly to schools' needs
A
Establishment of a telecommunications environment that customers can use safely and securely
  • Held "Everyone's Mobile Phone Summit" stakeholders dialogue
  • Introduced " Anshin Security Pack" and "Anshin Appli Limited" for smartphones
  • Offered for sale the "Mi-Look" mobile phone, with features aimed at protecting the elderly
A
Increasing level of highly reliable communications
  • Having received administrative guidance from the Ministry of Internal Affairs and Communications in relation to the disruption of communications, introduced countermeasures and prepared a system to prevent the recurrence of major accidents
  • Increased communication speed using "EV-DO Multi-Carrier" technology
  • Eased data communication congestion using "EV-DO Advance" technology
B
Environment Formulation of Third Medium-term Environmental Conservation Plan
  • Formulated Third Midium-term Environmental Conservation Plan, "KDDI GREEN PlAN 2012–2016"
A
  • Roll out Third Medium-term Environmental Conservation Plan
    >Increase number of tribrid base stations
    >Promote recycling
    >Promote forest conservation activities
  • Promote environmental communications
Promotion of "Green by ICT" through such initiatives as enhancing tribrid base station functions
  • Conducted launch of "Type-VII" radio equipment for wireless mobile phone base stations that requires no air conditioning
  • Began selling common smartphone adapter that boosts charging efficiency more than 10% and achieves a stand-by power savings of approximately 20%
A+
Promotion of R&D of services for "Green by ICT" CO2 reduction in society at large
  • Provided "PC power savings management" to reduce customers' PC power consumption
A
Enrichment of environmental communications
  • Conducted "Electricity Saving Project" to support initiatives to save electricity at homes
  • Conducted "Shimanto-kawa Walk" and "Takao-san Walk"
A
Labour Practices and Human Rights Support for employees' work-life balance
  • Introduced "Adjustable Work Hour System" allowing employees on shortened hours for childcare or nursing care purposes to balance work hours on a monthly basis
  • Held a forum on returning to work following childcare absences
  • Held "Balancing Work and Nursing Care Lecture"
  • Expanded teleworking system
A
  • Cultivate and promote diverse human resources and formulate related measures
  • Create a vibrantly healthy workplace culture
  • Enhance internal communications
Establishment of a worker-friendly workplace environment
  • Conducted employee awareness survey
  • Held employee-management dialogue
A
Improvement of communications within the organization
  • Introduced internal data streaming and SNS system to reinforce system for sharing of internal information
A
Enhancement of personnel to enable them to become active global players
  • Established special quota for global business development
  • Seven people made use of overseas study program
  • Ten people newly took advantage of overseas training system
A
Fair Operating Practices Enhancement of communications with business partners
  • Questionnaire-based operational quality improvement
A
  • Reinforce communications with shareholders and investors in Japan and overseas
  • Formulate CSR procurement policy
  • Strengthen information security further
  • Entrench BCP
  • Strengthen and promote measures to eradicate compliance-related accidents
Support for the improvement of customer satisfaction at au shops
  • Held customer interaction skills contest at au shops
A
Expansion and enhancement of communications with shareholders and investors in and outside of Japan
  • Conducted individual meetings in Japan and overseas (total of approximately 800 times)
  • Held theme-based small meetings (approximately 10 times)
A
Review of corporate norms, standards, and rules
  • Revised the KDDI Code of Business Conduct
A
Reinforcement of efforts to comply with laws and regulations
Thorough compliance awareness
  • Conducted regular Business Ethics Committee meeting
  • Conducted compliance-related group training and e-learning
A
Further promotion of risk management
  • Revised business continuity plan (BCP) for large-scale natural disasters
A
Further improvement of security and efficient operation of ISMS
  • Established "KDDI Group Common Information Security Standards"
  • Strengthened measures to address internal e-mail system misdirection and information leaks
  • Conducted e-learning and division manager training
A
Community Involvement and Development Enrichment of social contribution programs in and outside of Japan
  • Supported region affected by the Great East Japan Earthquake Employee volunteers, creation of employment opportunities,educational support, etc.
  • Used "+α Project" to enhance employees' community social contribution activities
A
  • Continue implementing disaster relief efforts
  • Foster stronger ties with local communities
  • Contribute to sustained growth of the global community through the use of ICT
Further contribution to the development of the international community through the utilization of ICT
  • Provided educational support using tablets
  • Through the KDDI Foundation, provided support and technology to help developing countries bridge the digital divide
A



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