Message from the President
Perceiving all its stakeholders as customers, KDDI works to maintain various types of dialog with its customers, thereby contributing to the sustainable growth of society and aiming to remain a company that is trusted by society.
The CSR-Based KDDI Philosophy and TCS
Since its inauguration in 2000, KDDI has presented its raison d'etre and mission in the KDDI Philosophy that describes the ideal entity it wishes to become. This ideal is shared among all employees. We also regard all stakeholders involved with the Company-including business partners, shareholders, investors NPOs and government institutions-to be "customers." All employees work together to keep these "customers" satisfied, through Total Customer Satisfaction (TCS).
KDDI's CSR efforts are not positioned as a special undertaking, but understood as being the promotion of TCS based on the KDDI Philosophy.
Of the many societal issues that exist, KDDI has identified "four material issues for CSR." Deemed of particularly high importance to society, we are making these issues topics of particular focus.
Going forward, we will further augment the number of opportunities for dialog with stakeholders. Valuing the frank input of our customers, we will review our material issues and take proactive steps to improve our CSR activities.
Our Biggest Responsibility: Providing Uninterrupted Information and Communication Services
As a telecommunications operator, we are well aware that KDDI's operations have two faces. On the one hand, we are akin to a public institution in the sense of our responsibility for maintaining the social infrastructure. At the same time, we are a company in the pursuit of profits.
We have some 35 million au subscribers as well as a number of other customers for our various services, so even a small amount of trouble could have repercussions for many people. Our experiences during the Great East Japan Earthquake underscored the importance of ensuring means of communication in times of emergency. This situation reinforced our understanding that as a telecommunications operator, KDDI's first and foremost responsibility is to provide uninterrupted services, regardless of conditions.
KDDI also enjoys the support of numerous stakeholders-the many companies that are its business partners, the stakeholders who invest in the Company, regional communities, government institutions, and employees. To meet the expectations of all these stakeholders, we recognize our obligation to meet our responsibilities as a public institution, as well as to leverage ICT to help resolve societal issues involving the environment, healthcare, education, and a range of other issues. I have a strong sense of mission to meet these responsibilities by guiding our management in an appropriate direction.
Meeting our responsibilities to society, meanwhile, requires us to deliver sustained earnings increases. My intention is to create a virtuous cycle whereby we grow by taking advantage of the major opportunities that await us as a telecommunications service provider and share the fruits of our successes with our stakeholders.
KDDI is also monitoring developments worldwide. For example, we see potential in emerging markets that are experiencing economic growth but where, at present, communication environments are less well developed. After taking full stock of individual countries' differences, we are looking at ways in which we might provide value in distinctively "KDDI-specific" ways.
KDDI aims to be an enterprise that grows sustainably with society and fosters inspiration, security, happiness, and gratitude among people in all parts of the world through business activities based on TCS.
