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Selected Pages of Integrated Report (2016)
The Source of KDDI's Value

The Source of KDDI's Value

As of August 2016

Net additions in mobile market share (Years ended March 31)

[1] KDDI leads competitors in rolling out advanced services, launching "CDMA 1X WIN," a third-generation mobile phone service using the CDMA2000 1xEV-DO method, and simultaneously introducing the industry's first fixed-rate packet service, among other initiatives. From the fiscal year ended March 31, 2004, au remained No. 1 in net additions share for five consecutive years.

[2] KDDI launches its first iPhone. In the fiscal year ended March 31, 2012, we offered the industry's richest line up of smartphones, raising our net market share in mobile and expanding data ARPU, significantly improving au's momentum.

Number of "au Smart Value" Subscriptions

[3] au leads the industry in introducing bundled services combining smartphones and fixed-line broadband. In addition to the appeal of being able to use smartphones at inexpensive rates, this enables us to add affiliated fixed-line mobile operators to au's sales channel, and subscriber numbers are steadily increasing.

[4] In addition to offering "au WALLET," an e-money service with a settlement function that allows use at physical shops, in August 2015 we also rolled out "au WALLET Market," a new shopping service utilizing our au shops, as we made steady progress in our efforts to maximize the "au Economic Zone."

Selected Pages of Integrated Report (2016)

Other IR Information