- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
- ページ： 10
- Management Message
Interview with the President
Answers on market conditions and performance in FY 2009.3, KDDI’s medium-term growth strategy, and the future direction of the Company. 1. Market Environment 2. Assessment of Operating Results 3. Medium-term Growth Strategies 4. Results Forecast 5. Capital Expenditures 6. Shareholder Returns and Capital Policy
1. Market Environment
Q. Please describe the impact of the global economic slowdown on business performance for FY 2009.3 and FY 2010.3. Is the decline in handset sales an effect of economic trends? A. The economic downturn did affect our corporate client business, but the impact on consolidated performance overall has been minimal.
The telecommunications industry, in which KDDI operates, is said to be in general relatively immune to the state of the economy. In fact, we do not believe we suffered a serious impact even during the latter half of FY 2009.3, when slowdown in the economy became apparent. Since the start of FY 2010.3, there has been a falloff in new inquiries in the corporate Mobile Business market, but the impact on our business overall is limited. The significant year-on-year decline in handset sales volume in the consumer market can not be attributed simply to the impact from the economy. Instead, I think the bigger factor is the widespread adoption of pricing plans separating tariffs from handset prices, which were introduced in FY 2008.3. Customers are now more inclined to hold on to their phones longer. Through FY 2008.3 subscribers kept the same phone for an average of around two years, but in FY 2009.3 that increased to around three years. Consequently, we feel that it is important to establish a competitive position that will allow us to overcome the decline in handset demand and reduced liquidity, and to take steps to invigorate the market.
2. Assessment of Operating Results
Consolidated Operating Income
(Billions of yen)
Q. Looking at the results for FY 2009.3, it seems that KDDI’s competitiveness in the Mobile Business declined relative to the competitors. What is your view on this?
A. Although we achieved an increase in earnings for the eighth consecutive year, a breakdown of that increase also reveals the issues we need to address.
KDDI posted a decline in revenues with an increase in earnings during FY 2009.3. Consolidated operating revenues totaled ￥3,497.5 billion (down 2.7% year on year), with operating income of ￥443.2 billion (up 10.7%). We recognize that not every factor behind the rise in earnings was positive. Earnings rose in large part because of the considerable reduction in sales costs following the significant decline in mobile handset sales, rather than as a result of KDDI’s competitiveness.
400.5 344.7 296.2 296.6 292.1
02 03 04 05 06 07 08 09
(Years ended March 31)
KDDI CORPORATION Annual Report 2009