- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
- ページ： 12
- Management Message
Interview with the President
by enhancing the profitability of the FTTH business and cutting infrastructure costs, there is sufficient potential for getting the Fixed-line Business back into the black overall. We are currently holding internal discussions on medium- to long-term business directions and management plans ahead of the tenth anniversary of KDDI’s launch in October 2010. It’s unclear at this point exactly when or how, but we would like to make some sort of announcement of the results from these discussions.
Q. What are your medium- to long-term strategies for realizing sustainable growth going forward? A. Along with profitability in the Fixed-line Business, we believe it is important to create new value by pursuing new business, strengthening the content business, and developing global business.
Over the medium to long term, I believe that we will be unable to rely solely on the operating revenues in the telecommunication business that has been the growth driver up to this point, and must expand revenues in other areas. Specifically, we will strengthen efforts through UQ Communications Inc. and Jibun Bank Corporation, and in completely new businesses related to the telecommunications field. We will also seek growth in the content business, which has been one of the areas with the highest rates of growth among existing businesses, as well as in the system integration and data center businesses overseas.
Q. What will be the future direction for KDDI’s business? A. We will create scenes in which people use our services in the emerging “ambient intelligence society,” and generate business opportunities by offering new value and styles.
The word “ambient,” though it may sound unfamiliar to you, refers to one’s surroundings, an awareness of one’s environment. As opposed to the “ubiquitous network society,” the “Wherever, Whenever, Whoever” environment in which the customers connect to the network themselves, the “ambient intelligence society” is a “For now, Right here, Only you” service that exists on top of the ubiquitous network, helping to support a customer’s activities in a safe, secure, comfortable, and environmentally friendly manner. In the ambient intelligence society the telecommunications company needs to create scenes for using services tailored to each individual customer. This is exactly what KDDI has done up to now, offering new value and lifestyles by creating scenes in which its services are used. I believe that the most important role we will play in the emerging ambient intelligence society is to make integrated efforts from the standpoint of creating scenes for people to use our services.
KDDI CORPORATION Annual Report 2009