- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
- ページ： 22
- Special Feature The Challenge for New Value Creation
Jibun Bank Provides a New Lifestyle Option
“Jibun Bank” is a personalized, built-in bank in customer’s mobile phone, offering both convenience and security while providing banking service that can be used anywhere, anytime, by anyone. We provide our customers with a new lifestyle option.
Characteristics of Jibun Bank
In June 2008, Jibun Bank Corporation (Jibun Bank) was established through a joint venture between KDDI and the Bank of TokyoMitsubishi UFJ, Ltd. The bank’s management objective is to become our customers’ most familiar bank, by providing high quality financial and payment services over the mobile phones which are now said to be owned by virtually every individual in the nation. With a base of 30 million “au” subscribers and the approximately 40 million customers of the Bank of Tokyo-Mitsubishi UFJ, Jibun Bank offers a wide range of easy-to-use services that take full advantage of the unique attributes of mobile phones.
April 2009, the Bank also began handling automobile insurance, and from May, has begun offering new foreign currency denominated savings account services.
Going forward, Jibun Bank will continue to expand its lineup of services, making them more convenient and enjoyable for customers to use. KDDI and the Bank of Tokyo-Mitsubishi UFJ will work together in an aggressive roll-out of new promotions, aiming for a goal of 2.4 million accounts and ￥1 trillion in deposits by FY 2011.3, its third year in business.
Status of Operations
Jibun Bank commenced service in July 2008. As of April 4, 2009, the bank has 500,000 accounts with deposits totaling ￥73.1 billion. Since its start, Jibun Bank has offered basic banking functions including yen-denominated savings accounts, electronic transfers, and ATM services. There are also functions unique to Jibun Bank which fully leverage the functionality of the mobile phone, including Quick account opening, Jibun Bank Passbook, Mobile phone number bank transfers, Jibun Bank Payment service, Charging electronic money, E-mail notification service, and Jibun Bank Loans. In
New Value for KDDI
A variety of appealing new services will be offered to “au” users from the main menu of their mobile phones, including one-touch access to the Jibun Bank Passbook, Mobile phone number bank transfers, and a highly secure au Information Linkage service. We expect that this new feature will stimulate greater phone use involving Jibun Bank among “au” users, and that commercial transactions will spread, contributing to the increased appeal of the “au” brand, and bringing added value.
Depiction of Jibun Bank Services Screen
au mobile phone main menu screen Jibun Bank application top menu screen Available Services
Company name: Representative: Established: Shareholders: (Equity ratio) Capitalization: URL: Jibun Bank Corporation Takeo Tohara, President June 17, 2008 KDDI Corporation ￥20.0 billion http://www.jibunbank.co.jp/pc/ (50%) The Bank of Tokyo-Mitsubishi UFJ (50%)
Yen-denominated Savings Bank Transfer Charging Electronic Money Shopping (Jibun Bank Payment Service) ATM/PC Lock Payment Memo Savings Plan “Split-the-bill” Calculator
KDDI CORPORATION Annual Report 2009