- JeSF o[`ρΔ
- μ¬ϊF 2009/07/24 21:23:25
- y[WF 27
- Overview of Fiscal Year 2009.3
Competition for Acquiring Customers has Intensified Amid Significant Drops in Handset Sales.
Operating revenue fell but operating income rose in the Mobile Business for FY 2009.3, with operating revenue down 5.0% year on year, to 2,719.2 billion, and operating income up by 10.2%, to 501.5 billion. Operating income increased despite the posting of an extraordinary loss on impairment of 43.5 billion related to the current 800MHz band facility, use of which will cease after July 2012 with the reorganization of bandwidth. As a result of these developments, net income rose 2.5% year on year, to 273.1 billion.
The accumulated subscriptions as of the end of March 2009 stood at 30.84 million, up 1.7% year on year. This represents a 28.7% share of the market. Of these, 99% (30.53 million) subscribed to 3G mobile phone services. CDMA 1X WIN (gWINh) subscriptions were 22.72 million, accounting for 74% of all subscriptions. n?Churn Rate The churn rate for FY 2009.3 was 0.76%, down 0.19 percentage points year on year. This was due in part to the spread of multi-year contract services, the spread of the new gSimple courseh pricing plan, and the effects of the recession. n?Handset Sales and Inventory au Handsets Sold During the Fiscal Year
The number of handsets sold fell 31.7% year on year, to 10.81 million. This was due partly to the spread of pricing plans separating tariffs from handset prices. Handset inventory as of the end of March 2009 totaled 1.69 million units, up 29% (390,000 units) year on year. This number included 360,000 units already written off. With
handset sales down significantly, particularly in the first half of the fiscal year, a gap arose between the number of handset orders placed with manufacturers and numbers sold, resulting in high inventory levels. Sales commissions on such models were increased in an effort to reduce inventory. Write-offs and disposal of excess inventories led to write-off/disposal losses for FY2009.3 totaling 25.7 billion. By making adjustments to bring orders to manufacturers more in line with the market needs, the Company expects to see inventory returning to an appropriate level in FY 2010.3.
(Years ended March 31)
KDDI CORPORATION Annual Report 2009