- カテゴリ： バーチャル提案
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- To further lower handset costs and shorten development times, KDDI has continued its efforts to improve the usability and functionality of handsets equipped with “KCP+,” a shared software platform with an expanded scope of standardization, development of which was completed in October 2007. In FY 2009.3, the Company introduced 21 new “KCP+” models. In addition to adding features and higher functionality, the platform has been effecSecurity Junior Phone K001
tive in reducing costs and shortening development lead time, even though lower orders with manufacturers are leading to rising procurement costs in the overall market.
*“Walkman” and “Cyber-shot” are trademarks or registered trademarks of Sony Corporation. *“EXILIM” is a registered trademark of Casio Computer Co., Ltd. *“Wooo” is a registered trademark of Hitachi Ltd.
Growth in Separate-Tariff/ Handset Pricing Plans and Differentiation Through Links with FMC (Fixed and Mobile Convergence) Service
In June 2008, KDDI added a new plan to the “au Purchase Program/Simple Course” introduced in November 2007, allowing subscribers to purchase handsets through installment payments. With the “Plan SS Simple,” which offers the lowest basic monthly rate, subscribers using the “Everybody Discount” pay a monthly basic rate of just ￥980 (tax inclusive) and receive up to ￥1,050 (tax inclusive) equivalent free calls, a significant saving. In FY 2009.3, 59% of subscribers under the “au Purchase Program” chose the “Full Support course,” while 41% elected the “Simple course.” Since the introduction of the installment plan, the ratio of subscribers selecting the “Simple course” has continued to rise, reaching 75% in the fourth quarter of FY 2009.3. Plans Selected as a Percentage of Total Handsets Sold
Payment Methods Under the “Simple Course”
(Average throughout FY 2009.3)
100 80 60 40 20 0
4 26 41 59 75 96 74 59 41 25
(12) (24) Installment payments
4Q Fiscal year
(18) Note: Figures in ( ) show number of payments.
Full Support course
KDDI CORPORATION Annual Report 2009