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- y[WF 32
- Overview of Operations
gau Collective Talkh is another new service that takes full advantage of KDDIfs ability to offer both mobile and fixed-line services from a single carrier. Introduced in August 2008, the service not only provides enhanced convenience for subscribers, but is the first full-scale FMC (Fixed Mobile Convergence) service expected to add to the Companyfs profitability. gau Collective Talkh enables subscribers to the gKDDI Collective Billing serviceh to place free domestic calls to au mobile phones and au home phones from their au home
gau Collective Talkh
phones 24 hours a day. Subscribers with an au home phone under the gau My Home Discounth plan can also enjoy free domestic calls 24 hours a day to their home phone from their au mobile phones. By combining the free calling offered within gau Collective Talkh and the gFamily Discounth plus gEverybody Discounth plans introduced in March 2008, subscribers can enjoy even greater convenience through KDDI services. The Company hopes that this will encourage more au service subscribers to use KDDI fixed-line services as well. As subscriber use of data communications continues to rise, KDDI has stepped ahead of the competition by leveraging the cost advantages of EV-DO to introduce the gDouble-Teigaku-Lighth plan, which affords customers easy access to a rich variety of content for as little as 1,050 per month (tax inclusive). This plan has successfully enticed existing users who had not previously used data services to any significant extent, as well as new subscribers, to sign up for flat-rate plans. As of the end of March 2009, 72% of gWINh subscribers had adopted either this or the gDouble-Teigakuh packet flat-rate service.
Strengthening Efforts in Music, Movies, and Sports Field
Sales in the content and media business for FY 2009.3, which include fee-collection for content providers, advertising, e-commerce (EC), and collaborative content, rose 25% year on year to 44.7 billion yen, a nearly four-fold increase compared to five years ago. In addition to an expansion of digital content, including the gEZ Chaku-Uta?h and Content/Media Business Sales
(Billions of yen)
gEZ Chaku-Uta Full?h music services, games, and electronic books for which KDDI provides fee collection services, KDDI has collaborated with GREE, Inc. to provide the gau one GREEh mobile SNS. The service had more than five million subscriptions as of May 2009, and is just one of the new growth areas into which the business is steadily expanding. KDDI is focused on providing services tailored to customersf lifestyles through mobile phones, which are always close to customers. In FY 2009.3, KDDI worked to strengthen its efforts in the areas of music, videos, and sports.
30 20 10 0
(Years ended March 31)
Content-fee collection Advertising EC Collaborative content & others Note: There were changes in accounting treatment for advertising sales in FY2008.3 and FY2009.3.
KDDI CORPORATION Annual Report 2009