- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
- ページ： 33
- In November 2008, KDDI began offering rental of its “au BOX”, entertainment equipment specifically for mobile handsets that makes it easy to enjoy music and video content. The “au BOX” provides a simple way for customers to play their own CDs and
DVDs, as well as “EZ Chaku-Uta Full?” content they have downloaded to their au mobile phones, and by making it possible to transfer content from the “au BOX” without using a PC to an au mobile phone, customers can also enjoy their CD and DVD content outside on their au mobile phones, just like the “EZ Chaku-Uta Full?” music. In December 2008, KDDI also began offering the “EZ Chaku-Uta Full Plus?” service, which offers a high AAC320Kbps bit-rate in response to music listeners looking for even higher sound quality. In sports, KDDI offers a comprehensive service called “au Smart Sports,” in support of subscribers hoping to improve themselves through sports. In November 2008, KDDI began offering an addition to “au Smart Sports” known as “Karada Manager,” a health care service that helps customers reach their goals by offering exercise, diet, and other advice. Along with the “Run & Walk” service begun in December 2007, “au Smart Sports” has over one million registered subscribers as of April 2009.
*“EZ Chaku-Uta”, “EZ Chaku-Uta Full” and “EZ Chaku-Uta Full Plus” are trademarks or registered trademarks of Sony Music Entertainment (Japan) Inc.
To enable young people to safely and securely enjoy the use of EZweb services, KDDI now offers filtering via the “EZ Safety Access Service,” which restricts viewing of sites inappropriate for younger users and blocks access to harmful sites. With the passage of the “Law for Improvement of the Internet Environment for Youth,” KDDI will continue to work to provide a safe, secure environment for young users, and encourage further educational activities in this area.
Number of “au Smart Sports” Subscriptions
1,200 1,000 800 600 400 200
117 260 471 1,016
08.7 08.10 09.1
Expert advice available for reference Tracks the course, distance, speed and calorie expenditure of a walk or run BEAT RUN helps sync your pace to the beat of the music
Diet support to help you reach your targets Features a diary for recording daily food intake and body weight Advice on calorie intake/burning
KDDI CORPORATION Annual Report 2009