- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
- ページ： 35
- Among products offered, in January 2009 the Company revised its discount rate for companies with at least one or more au mobile contract under the same corporate name, from 15% to 50% for all calls made from KDDI* and NTT?subscribed telephones to any au mobile phone under the “Destination au Mobile Discount” service. In April 2009, the Company also rolled out its “KDDI Business Call Direct” plan, a true FMC service that enables users in the same company to place calls between au mobile phones and KDDI phones they have registered in their group at a flat fee for domestic calls using internal extension numbers. KDDI continues to expand and improve services for corporate clients by focusing on their needs.
*KDDI Phones: KDDI Metal-Plus (for business), KDDI HIKARI Direct, KDDI HIKARI Direct over Powered Ethernet, and KDDI-IP Phone
Handsets geared toward corporate clients such as “E05SH” (on sale from April 2009) as well as the Company’s first smart phone “E30HT” (on sale from May 2009) were introduced. These models are equipped with features such as waterproofing and security, and compatibility to SDIO Card* to enable use of PHS and Wi-Fi-based extension services. KDDI will continue to enhance its lineup of models for the corporate client.
E30HT E05SH *SDIO Card: Secure Digital Input/Output Card, an expanded card that can be used in the same card slot as SD Memory Cards.
Towards Future Growth
Leveraging its 30.84 Millionstrong au Subscriber Base, KDDI Will Work to Enhance its Competitiveness by Building Product Strengths Through the Timely Introduction of Handsets and Services Such as Only KDDI can Provide, and Which Meet the Needs of its Users.
Based on changes to its business model brought by the introduction of separate tariff/ handset pricing plans, and subsequent drastic shifts in the market environment, KDDI conducted a review of its “Challenge 2010” plan first announced in April 2007, and concluded that reaching its goal of achieving ￥600 billion in consolidated operating income had become increasingly unlikely. At the same time, the Mobile Business, which currently accounts for three quarters of consolidated operating revenues, and is the chief driver for operating income, is expected to remain the core source of earnings going forward. With our base of 30.84 million au subscribers as of the end of March 2009, the Company has entered its next phase of challenge to the growth, by creating new values unique to KDDI. In the current environment of dropping market mobility, KDDI will continue to focus on the consumer market on strengthening its competitiveness, by meeting the diverse needs of the subscribers with the timely development and introduction of new handsets and services. At the same time, the Company will continue to enhance its sales capabilities by improving its customer interactions, primarily through its au shops. Going forward, the corporate mobile business is also expected to grow, and by working proactively to expand its mobile business in that market, KDDI hopes to grow its corporate contract base, and achieve a cumulative share of 30% of enterprise subscriptions. As voice ARPU continues to trend downward with the spread of the “Simple course,” KDDI will continue to grow its data ARPU by offering attractive content services and expanding the reach of its flat-rate pricing plans. The Company will also continue to expand revenue outside of the traditional ARPU tariff stream by expanding its content
KDDI CORPORATION Annual Report 2009