- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
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- Corporate Governance
Corporate Social Responsibility
Contributing to Attaining a Secure, Safe and Sustainable Society through Telecommunications
As a comprehensive telecommunications company and a social infrastructure provider, KDDI believes that its corporate social responsibility (CSR) lies in supporting all aspects of social and economic activity through the provision of telecommunication services. KDDI’s Manifesto and CSR
KDDI’s Manifesto Ensuring customer satisfaction and trust Happy workforce and a dynamic company The confidence of our shareholders and business partners The advancement of society
The sustainable development of society
In its CSR activities, KDDI recognizes the highly public and social nature of telecommunications, and strives to encourage each and every employee to follow KDDI’s basic principles in this area.
KDDI’s CSR Total Customer Satisfaction Provision of secure and communication services
(Conscientious business activities)
Contributions to the development of society
(Corporate governance, compliance, information disclosure, risk management, etc.)
The Foundation of CSR: TCS (Total Customer Satisfaction)
KDDI considers all stakeholders “customers”? not just those who use its services, but suppliers, employees, shareholders, investors, and government institutions, and local communities. In all its processes, KDDI is promoting Total Customer Satisfaction (TCS) activities throughout the Company in its quest for customer satisfaction (see page 53). TCS initiatives underpin KDDI’s business activities and form the foundations for its CSR initiatives, as all employees, from top management to general employees, work to enhance the satisfaction of all its stakeholders.
CSR Priority Issues
Advancement in information and telecommunications services has enhanced the convenience of everyday life and economic activity, but at the same time has given rise to new social problems connected with information and telecommunications, such as young people with little experience in recognizing potentially harmful information who have gotten into trouble with mobile phones or the Internet. During FY 2009.3, KDDI selected four priority issues from among all the social issues connected with its business activities, on which it focused its company-wide CSR program.
Priority Issue 1: Ensure a Safe and Secure Social Environment for Information and Telecommunications
KDDI offers Mobile Phone (Keitai) Learning classes for elementary, junior high and high school students, aimed at preventing trouble involving mobile phones. As of April 2009, more than 1,000 classes had been held. Many KDDI employees are sent to schools throughout Japan to teach the classes, and the experience they gain through teaching helps them to recognize the impact the telecommunications business has on society, and fosters the creation of safe and secure products and services. KDDI is also taking proactive steps to ensure safe and secure use of the Internet by young people, such as the “EZ Safe Access Service” for au mobile phones, and the newly introduced “au one net Safe Access Service” for Internet connection services.
KDDI employees teach classes on the proper use of mobile phones
KDDI CORPORATION Annual Report 2009