- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
- ページ： 64
- Corporate Governance
This section contains an overview of the principal business-related and other risks facing the KDDI Group that could have a material bearing on the decisions of investors. The section also discloses information on a number of other subjects that, while not explicitly considered business risks at the present time, could also be materially relevant to investment decisions. KDDI discloses information on possible risks in the interests of greater transparency. The company assesses the likelihood of issues arising in connection with the various risk factors. Based on these assessments, it strives to
take all appropriate measures to avoid risk wherever possible and to develop appropriate and timely countermeasures for situations as they arise. This section contains various forward-looking statements that represent the best judgments of the KDDI Group as of March 31, 2009. Investors should note that future developments are also subject to unknown risks and uncertainties that by their nature cannot be covered by the following discussion.
1. Competitors, Rival Technologies and Rapid Market Shifts 2. Communications Security and Protection of Customer Privacy 3. System Failures due to Natural Disasters and Other Unforeseen Events 4. Telecommunications Sector Regulations and Government Policies
5. General Legal and Regulatory Risk 6. Litigation and Patents 7. Personnel Retention and Training 8. Retirement Benefits 9. Asset-impairment Accounting 10. Telecommunications Sector Consolidation and Business Restructuring in the KDDI Group
1. Competitors, Rival Technologies and Rapid Market Shifts
Mobile Business In the mobile communications market, the major telecom companies have adopted pricing plans separating tariffs from handset prices. Handset sales fell significantly year on year as a result of higher retail prices and the widespread adoption of multi-year service contracts, along with deterioration in the Japanese economy. At the same time, competition to acquire customers has been increasing sharply with the use of low-cost service plans, varied handset styles, and content services such as music and video clips. The KDDI Group has responded by revising its “Simple Course,” the separate tariff/handset price plan, and introducing installment payment for purchasing handsets. The Group also developed a varied lineup of handsets to meet diverse customer needs, launched new content services, and took other steps to expand its services and enhance customer satisfaction. However, these services are subject to various uncertainties arising from competition with rival carriers, competing technologies and rapid shift in market conditions. As a result, the following factors could have a negative impact on the Group’s financial position and/or earnings performance.
Market demand trends out of line with KDDI Group expectations Subscription growth trends out of line with KDDI Group expectations Fall in ARPU (Average Revenue Per Unit) due to tariff discounts sparked by fierce price competition, or higher sales commission payments and retention costs
Decline in ARPU due to drop in service usage frequency by subscribers Drop in customer satisfaction with the quality of the network or content due to unforeseen developments Decline in attractiveness of handsets or supplied content in comparison with offerings of rival carriers Increase in handset procurement costs associated with adoption of more advanced functions, or higher sales commissions Drop in customer satisfaction caused by spam or other e-mail abuse, plus related increases in network security costs Increase in network costs associated with construction of base stations for the 2GHz band and the new 800MHz band to respond to the new frequencies
Increase in competition due to new high-speed wireless data technology
KDDI CORPORATION Annual Report 2009