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- Price Plans ? Expansion of gSimple Courseh price plans In June 2008, KDDI added a new plan to the gau Purchase Program/ Simple Courseh introduced in November 2007, allowing subscribers to purchase handsets through installment payments. With the gPlan SS Simple,h which offers the lowest basic monthly rate, subscribers using the gEverybody Discounth pay a monthly basic rate of just 980 (tax inclusive) and receive up to 1,050 (tax inclusive) equivalent free calls, a significant saving. In FY 2009.3, 59% of subscribers under the gau Purchase Programh chose the gFull Support course,h while 41% elected the gSimple course.h Since the introduction of the installment plan, the ratio of subscribers selecting the gSimple courseh has continued to rise, reaching 75% in the fourth quarter of FY 2009.3. Service/Content In November 2008, KDDI launched the gau BOXh rental service, which enables customers without PCs to enjoy music and video via broadband Internet connection for a monthly rental fee of only 315 (tax inclusive). gau BOXh can be used to play the music and video downloaded via gmora for LISMOh and gLISMO Video Store,h as well as gEZ Chaku-Uta Full?h music downloaded to mobile handsets. It can also be used for CDs and DVD playback. In December 2008, KDDI also began offering the gEZ Chaku-Uta Full Plus?h service, which offers a high AAC320Kbps bit-rate in response to music listeners looking for even higher sound quality. In November 2008, we complemented the gau Smart Sportsh lineup with the introduction of the gKarada (body) Managerh healthcare service for users pursuing health, fitness, and beauty ideals. We also implemented the KDDI gau Smart Sports Yakushima Walkh campaign and gGreen Road Projecth?two environmental protection initiatives encouraging public participation. In these ways, we sought to help people enjoy richer sporting lives. As of April 2009, total gau Smart Sportsh subscribers exceeded one million.
*mora is a registered trademark of Label Gate Co., Ltd. *Chaku-Uta Full and Chaku-Uta Full Plus are registered trademarks or trademarks of Sony Music Entertainment.
Major New Services for Corporate Clients ? gDestination au Mobile Discounth service upgraded (January 2009) In January 2009, KDDI increased the discount offered by the gDestination au Mobile Discount*h service, launched in February 2008, from 15% to 50% and made this service more attractive for customers using KDDI for all their fixed-line and mobile services.
*Discount service for calls made to gauh mobile phones from KDDI Metal Plus (businessuse) and NTT-subscribed phones under the same company name (0077 prefix calls made to gauh phones from NTT-subscribed phones registered with KDDIfs gMarutokulight plush service)
? gKDDI Business Call Direct*h launched (April 2009) In April 2009, the Company also rolled out its gKDDI Business Call Directh plan, a true FMC service that enables users in the same company to place calls between gauh mobile phones and KDDI phones they have registered in their group at a flat fee for domestic calls using internal extension numbers. By this service, KDDI has addressed two common demands of corporate clients: the desire to incorporate mobile handsets as part of their in-house telephone systems, and the need to reduce usage costs, including of calls between mobile and fixed-line phones.
*KDDI Phones: gKDDI Metal-Plush (for business), gKDDI Hikari Direct,h gKDDI Hikari Direct over Powered Ethernet,h and gKDDI-IP Phone.h It is not available to gMy Lineh and gMy Line Plush subscribers, as well as calls from gKDDI Metal-Plus (for business)h and KDDI phones with fixed-rate plans. Customers can enter separate fixed-rate service by subscribing gBusiness Call Flat Rateh for calls between KDDI phones.
? MCPC Awards received In 2009, Kyushu Electric Power Co., Ltd. received three prizes at the annual MCPC (Mobile Computing Promotion Consortium) Awards for its gHaiden Mobile Ke-tai Systemh: the Grand Prix Award, Minister of Internal Affairs and Communications Award, and the Mobile Technology Award. This marks the fourth consecutive year that a corporate customer using gauh services has received a Grand Prix Award for mobile solutions.
*MCPC Awards 2009 are open to corporations, groups, and local government entities that have achieved remarkable success by introducing mobile computing to build advanced systems.
Corporate Services KDDI is proactively working to target corporate business, a market that continues to grow. For large enterprise clients, KDDI offers mobile solutions that enable clients to improve and enhance their operations through use of mobile phones. To address growing demand for mobile services among small and medium-sized enterprises, the Company reformed its sales organization and is promoting products and marketing strategies for that market.
Operating Revenues In FY 2009.3, total operating revenues in the Mobile Business amounted to 2,719.2 billion, down 143.4 billion, or 5.0% year on year. The main factors are outlined below.
Operating Revenues (Mobile Business)
(Billions of yen)
3,000 2,500 2,000 1,500 1,000 500
(Years ended March 31)
n Operating Revenues
KDDI CORPORATION Annual Report 2009