- カテゴリ： バーチャル提案
- 作成日： 2009/07/24 21:23:25
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- Cost of Sales for Mobile Handsets Reflecting the decline in revenue from handset sales, the cost of sales for mobile handsets fell significantly, due to a major decrease in unit sales of handsets. The average procurement cost per handset increased ￥3,000, to ￥41,000, due to the release of models with added functions and higher performance, as well as an increase in costs associated with a decline in orders made to handset makers. This was despite an increase in models equipped with KCP+, which placed downward pressure on costs. Decline in Total Value of Commissions KDDI provides direct support to retailers when contracts are formed with customers. Such payments declined significantly in FY 2009.3, due to a major fall in unit sales of mobile handsets. Total commissions from mobile handset sales in FY 2009.3 declined ￥161.0 billion, to ￥425.0 billion, and average commission per unit rose ￥2,000, to ￥39,000. In addition, KDDI has increased its wholesale prices in line with its reassessment of handset wholesale prices, implemented when the “au Purchase Program” was introduced in November 2007. To coincide with the reassessment, KDDI took measures to ease the impact of sudden changes on retailers and customers, and that resulted in the increase of the average commission per unit. In addition, the increasing ratio of customers selecting “Simple Course” has caused average commission per unit to decline. However, due to handset inventory adjustments accompanying the huge contraction of the handset sales market, as well as the increased share of high-performance models, average handset procurement costs have increased, a factor causing average commission also to rise. Depreciation In addition to the development of the 2GHz band network, in line with the increased subscriptions and improved transmission quality and the expansion of the EV-DO Rev. A coverage area, KDDI has started full-scale preparation of the new 800MHz band allocated to it in anticipation of the reorganization of the 800MHz band. To expedite these initiatives, KDDI has been installing new equipment and upgrading facilities, including wireless base stations and exchange equipment. In addition, KDDI shifted from the straight-line method to the decline-balance method for depreciating machinery and equipment from FY 2009.3 in consideration for an amendment of the Corporate Taxation Law during FY 2009.3 in which the estimated useful lives of machinery and equipment was extended from six to nine years*. Moreover, the depreciation method for machinery and equipment for current 800MHz band, to be discontinued after July 2012, was changed to the decline-balance method in four years. Consequently, total depreciation in this segment increased ￥77.3 billion year on year.
Note: Refer to “Significant Accounting Policies and Estimates” for the useful lives and depreciation method for fixed assets (P.85)
Operating Income Operating income in the Mobile Business increased ￥46.4 billion, or 10.2%, to ￥501.5 billion, providing a solid boost to consolidated overall Group operating income.
Operating Income (Mobile Business)
(Billions of yen)
600 500 400 300 200 100
(Years ended March 31)
n Operating Income
(b) Fixed-line Business
Amid the rapid development of IP-based and broadband services, KDDI sought to increase access lines and broaden its customer base in the Fixed-line Business by promoting a variety of offerings, including FTTH services and the “Metal-plus” high-quality IP telephony service, which generates steady monthly revenue. The Company also worked to expand sales from its solution-based services for corporate customers. Specific initiatives included efforts to increase sales from FTTH services and Ethernet services for corporate clients in the Chubu area, by consolidating CTC in April 2008. In addition to CTC, the operations of JCN Group and overseas fixed-line subsidiaries, previously included in the Other Business segment, were reclassified to the Fixed-line Business segment in FY 2009.3. Increase in Access Lines ? At March 31, 2009, there were 1,099,000 subscriptions to the Group’s FTTH services?the “HIKARI-one” service of KDDI and “Commuf@-hikari” offered by CTC. ? “Metal-plus” subscriptions as of the end of FY 2009.3 totaled 3,130,000. ? The Company steadily increased the number of allied CATV stations for the “Cable-plus phone” telephony service, which uses the networks of cable television companies and KDDI’s CDN*. At the end of March 2009, alliances had been concluded with 70 CATV stations, with 604,000 subscribers.
*Content Delivery Network (CDN): A distribution network using IP technology and largecapacity circuits, ideal for voice and video transmission.
? Japan Cablenet Ltd. (JCN), a consolidated subsidiary in the CATV business operating 15 cable television stations, has increased its subscriptions* to 722,000 at fiscal year-end.
*Households using either of three services: Broadcast, Internet, or telephony.
KDDI CORPORATION Annual Report 2009