3M Strategy — Domestic Business Growth
KDDI is pursuing a "3M Strategy," named after the initial letters of "Multi-Use," "Multi-Network" and "Multi-Device." Through this strategy, we aim to provide a communications environment that gives customers seamless access via their devices of choice—such as smartphones, tablets or others—to attractive and diverse services and content, over optimized networks.
Multi-Use
Aiming for providing the open Internet in the way that only KDDI can,we will strive to provide a variety of content and applications that customers enjoy via any devices without recognizable difference between networks, whether they be fixed-line or mobile.
Multi-Network
We provide a seamless communications environment that combines multiple networks, including fixed-line access FTTH and CATV networks, and mobile 3G, WiMAX, and LTE networks, through Wi-Fi. This approach lets us provide a high-quality social infrastructure by efficiently containing the rapid expansion in mobile data traffic.
Multi-Device
We aim to create a business model that allows customers to access the same content and services from our extensive smartphone lineup, from which customers can select their handset of choice, as well as from tablets,PCs, TVs and a host of other devices.
