KDDI Faces the Challenge of New Growth
The market environment for the information and communications field is rapidly changing in response to technological innovation, increasing competition on a global scale, and the entry of diverse players. In order to seize these changes as opportunities, KDDI is innovating for new growth. The foundations of this innovation are KDDI's three commitments (More Connected! More Diverse Values! More Global!) and its growth strategies, the 3M Strategy and the Global Strategy.
More Connected!
KDDI aims to become a more familiar presence in its customers’ lives. It is doing this by using Wi-Fi to organically link to the KDDI Group’s mobile networks, such as mobile phones and WiMAX, and its fixed networks, such as FTTH and CATV, and providing a high-speed, comfortable communications environment and attractive content for every type of device.
More Diverse Values!
With the spread of IP technology such as the internet, the domain of ICT (information and communications technology) is spreading to every field, including medicine, health, education, government, and the environment. KDDI will more actively engage with these various lifestyles and corporate activities in order to provide its customers diverse values.
More Global!
Looking overseas, there are many emerging nations where economic growth is remarkable but dissemination of the internet is lagging. In the global marketplace, KDDI is applying the experience and expertise it has gained to date through its ICT and content business in order to open new lines of business overseas.
