2000 onward: the KDDI era
As of August 14, 2008
| 2000 | October |
DDI CORPORATION, KDD Corporation and IDO CORPORATION merge and form a new company. The trade name of the new entity is DDI CORPORATION, and it operates under the new KDDI corporate brand.
![]() KDDI is born (October 2, 2000, KDDI Building) |
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| November |
The seven companies of the CELLULAR Group merge to launch au CORPORATION.
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| 2001 | April | Corporate name is changed to KDDI CORPORATION. |
| May | MYLINE carrier selection service is launched. | |
| October | au COPORATION is merged with KDDI CORPORATION. | |
Regional telecommunications companies TTNet, Osaka Media Port (OMP), and Chubu Telecommunications Co. (CTC) spin off their business data telecommunications services to launch POWERDCOM, Inc.
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| 2002 | March |
GPS mobile is released as the first mobile phone equipped with an "electric compass."
Equipping mobile phones with a compass enabled a screen display that acts just like a car navigation displayer to make the map rotate automatically so the direction of movement is always oriented to the top of the screen when displaying a map while on the move.
![]() C3003P |
| April |
Third-generation (3G) mobile phone service (CDMA2000 1x) is launched.
Previous cdmaOne models had a maximum transmission speed of only 64 kbps. The CDMA2000 1x increased the maximum speed to up to 144 kbps.
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| December |
"Chaku-uta®" music download service is launched.
This was the world's first service allowing users to download the original CD sound source to their mobile phone and set it as the ring tone.
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| 2003 | April |
TTNet and POWEREDCOM merge under the POWERDCOM name. |
| October |
KDDI Hikari Plus (now au Hikari), a suite of optical fiber-based services, is launched.
This enabled usage of the internet, phone, and TV all with one optic fiber.
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| "EZ NaviWalk" navigation service for pedestrians is launched. | ||
| November |
CDMA 1X WIN, an enhanced 3G mobile phone service based on CDMA2000 1xEV-DO technology, is launched.
This introduced the first packet fixed rate system for mobile phones (called "EZ Flat" at the time, and currently known as "Double-Teigaku").
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Sales of "INFOBAR," the first model from the au design project, begin.
In order to create mobile phones with features based on completely new ideas crafted in an environment that encourages freedom in concept creation, KDDI launched the au design project in 2001. In collaboration with product designer Naoto Fukasawa, the first phase of this project saw the creation of a completely new kind of mobile phone: INFOBAR. This led to au's new mobile product brand "iida" in April 2009.
INFOBAR |
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| 2004 | October | DDI Pocket Telephone business is transferred to the Carlyle Group and Kyocera. |
| November | "Chaku-uta Full®" is launched. | |
| 2005 | February |
The high-quality IP telephone service "KDDI Metal Plus" is launched.
The direct access model IP phone service: "KDDI Metal Plus." This new high-quality phone service enables an inexpensive basic fee and calling fee. Also, subscribers can use an internet connection service.
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| October | TU-KA Cellular Tokyo Inc., TU-KA Cellular Tokai Inc., and TU-KA Phone Kansai Inc. are merged.
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| Agreement reached on comprehensive cooperation on communications business with the Tokyo Electric Power Co. Group. | ||
| December |
Sales of the world's first 1seg-compatible mobile phone begin.
A quality TV service only available with a mobile phone that combines TV broadcast viewing and a communications function also incorporated "1seg" compatibility. In addition to providing clear video and audio, this model lets users enjoy receiving data broadcasts that contain a variety of information about TV programs.
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| 2006 | January | KDDI merges with POWEREDCOM. |
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The comprehensive music service "LISMO" is launched.
The communication industry's first comprehensive music service "au LISTEN MOBILE SERVICE" (abbreviation: LISMO) allows users to seamlessly connect au mobile phones and computers. 2008 saw the startup of "LISMO Video," a service that allows users to watch whole movies and TV dramas with high video and audio quality anytime, anyplace on both au mobile phones and computers. The mascot character "LISMO" also became extremely popular.
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| March | Shares of JAPAN CABLENET HOLDINGS and JPAN CABLENET (JCN) are acquired. |
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| May | Mobile Net Bank Establishment Investigation Corp. (Now Jibun Bank) is established. | |
| June |
"HIKARI-one" integrated FTTH services is launched.
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| July | Supply starts for a search engine service together with Google | |
| October | Mobile number portability (MNP) is launched. | |
| December |
"EV-DO Rev.A," an upgraded version of "CDMA2000 1xEV-DO" is adopted.
This upgrade actualized the fastest transmission speed in Japan, with a maximum uplink speed of 1.8 Mbps and downlink speed of 3.1 Mbps. Most important, it reduced the stress of uploading items like email with images.
![]() W47T |
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| 2007 | January | FTTH business integrates with Tokyo Electric Power Co. |
| June | JCN Group becomes a KDDI consolidated subsidiary. |
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| August | Wireless Broadband Planning Inc. (now UQ Communications Inc.) is established. |
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| September | The "au one" integrated portal for mobile phones and computers is launched. |
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| November | "au Purchase Program" allowing customers to select their method of purchasing mobile phones is launched. |
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| 2008 | January |
"au Smart Sports Run&Walk" service startup
A new service that seamlessly links au mobile phones and computers to provide users with a new way of enjoying sports
![]() Sportio |
| March | TU-KA service ends. | |
| April | CTC shares are purchased, and it becomes a consolidated subsidiary. |
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| July | "Jibun Bank," the mobile network bank jointly established with the Bank of Tokyo-Mitsubishi UFJ, begins service. |
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| August | "au Collective Talk," which provides free domestic calling between au mobile phones and KDDI fixed telephones, is launched. |
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| October | HIKARI-one Home "Giga Value Plan" with speeds up to 1 Gbps is launched. |
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| 2009 | February |
UQ Communications begins the UQ WiMAX broadband communication service using mobile WiMAX technology.
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| April |
The new au mobile phone brand "iida" is announced.
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| July | UQ Communications launches UQ WiMAX commercial service. | |
| 2010 | January | Agreement on establishment of casualty insurance company (now au Insurance) reached with Aioi Insurance Co., Ltd. |
| February | Capital participation in Jupiter Telecommunications Co., Ltd. (J:COM).
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| July | Planning company for delivery of electronic books (now booklista) established with Sony, Toppan Printing, and The Asahi Shimbun Co. | |
| 2011 | May |
au Insurance, mobile phone based general insurance established jointly by KDDI and Aioi Nissay Dowa Insurance, begins service. |
| June |
KDDI and Rakuten, Inc. reach basic agreement to collaborate on electronic and other services. |
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| October | Sales of "iPhone 4S" (made by Apple Inc.) begin. |
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| 2012 | January | au brand logo is reinvented.
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| March | "au Smart Value" and "au Smart Pass" are launched. |




























