Business Vision

KDDI's Medium-term Objectives (2016-2018)

Transform into a "Life Design Company"
~A Business that Provides Customer Experience Value~

KDDI views itself as a "Life Design Company," as our goal is to provide various products and services to revolutionize the lives of customers by helping them design their own lifestyles and liberate themselves from inconveniences to obtain greater freedom. Our Business Management Direction is "Transforming into a Business that Provides Customer Experience Value" and our Brand Message is "New Freedom," so we seek to provide "New Freedom" and "provide customer experience value" on a cornerstone of "customer perspective (liberation)" and "innovation (discovery)."

1. Sustainable Growth in the Domestic Telecommunications Business

Our "3M Strategy" Aims to Maximize the Value of "ID x ARPA"

KDDI aims to perpetuate growth in the core domestic telecommunications business through its "3M Strategy." As smartphones and other "smart" devices become increasingly popular, and as the "Internet of Things" (IoT) expands, a multitude of new experiences and activities are possible. By leveraging these possibilities, KDDI seeks to maximize revenues―the product of total subscribers (ID) and average revenues per subscriber (ARPA). Meanwhile, KDDI is acting as a true business partner of corporate clients by contributing to their businesses.

2. Maximize the au Economic Zone

From a Telecommunications Carrier into a "Life Design Company"

The au brand has 39 million subscribers and over 15 million "au Smart Pass" subscribers. There are 2,500 au shops and a billing platform, which allow KDDI to sell food and daily necessity products, life and casualty insurance, housing loans and other financial services, in addition to telecommunications services. KDDI is expanding into new business sectors like electric power and financial settlements. We try to develop products and services that meet the needs of customers at each stage of their lives. In that sense, KDDI continues to evolve from a elecommunications carrier into a "Life Design Company."

  1. Accelerating Efforts toward the Transformation

3. Aggressively Develop Global Business

Accelerating Growth in Consumer Businesses and Steady Revenues from ICT

KDDI's global consumer business earned a positive reception from consumers in Myanmar and Mongolia, and we aim to become the top telecommunications carrier in these markets. The global ICT business offers data center services under the "TELEHOUSE" brand in 23 cities and 12 countries or regions (47 locations in total). By offering premium data center services to meet the needs of corporate clients, this business aims to continue its steady expansion.