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KDDI's Medium-term Objectives

A Business that Provides Customer Experience Value

KDDI views itself as a "Life Design Company," as our goal is to provide various products and services to revolutionize the lives of customers by helping them design their own lifestyles and liberate themselves from inconveniences to obtain greater freedom. Our Business Management Direction is "Transforming into a Business that Provides Customer Experience Value" and brand message is "New Freedom," so we seek to provide "New Freedom" and "provide customer experience value" on a cornerstone of "customer perspective (liberation)" and "innovation (discovery)."

KDDI's Medium-term Objectives