From a Telecommunications Carrier into a "Life Design Company"
The au brand has 38 million subscribers and over 14 million "au Smart
Pass" subscribers. There are 2,500 au shops and a billing platform, which allow KDDI to sell food and daily necessity products, life and casualty insurance, housing loans and other financial services in addition to telecommunications services. KDDI is expanding into new business sectors like electric power and financial settlements. We try to develop products and services that meet the needs of customers at each stage of their lives. In that sense, KDDI has evolved from a telecommunications carrier to a "Life Design Company."