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KDDI Introduces Rate Cuts to Packet Discount CDMA 1X WIN Services; "EZ Double-Flat" System to Debut in August


KDDI and Okinawa Cellular Telephone are pleased to announce reductions in the "EZ Flat" fixed rate service, which will debut on August 1 as the new two-tiered "EZ Double-Flat" service, as well as reduced Packet Discount WIN service rates for CDMA 1X WIN. Current EZ Flat service users can enjoy the new Double-Flat service without having to apply.
The new two-tiered Double-Flat service is designed so that CDMA 1X WIN users currently paying a monthly flat rate of ¥4,200 (¥4,410 including consumption tax) for unlimited use of the EZ Web e-mail service, which combines e-mail and full web access (a mobile phone industry first) need now pay only a first-tier ¥2,000 (¥2,100 including consumption tax) for the service if packet transmission does not exceed 40,000 packets per month.
Packets will accrue at ¥0.05 to 84,000 packets. The current flat rate of ¥4,200 will then apply as a fixed second-tier service fee for an unlimited numbers of packets after 84,000. Thus the new name Double-Flat service, which KDDI hopes will invite an even broader base of customers to enjoy the company's hallmark "Flat Rate Networking Lifestyle."
Monthly cost of the Packet Discount WIN service will also be reduced with the flat-rate price falling from ¥1,200 (¥1,260 including consumption tax) to ¥1,000 (¥1,050 including consumption tax) and the per packet charge reducing from ¥0.1 (¥0.105 including consumption tax) to ¥0.08 (¥0.084 including consumption tax).

 | "Double-Flat" Service Rate Structure |
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A) |
Up to 40,00 packets
¥2,000 (¥2,100 including tax)

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B) |
40,000 to 84,000 packets ¥0.05 /packet (¥0.0525 including tax)

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C) |
84,000 packets or more ¥4,200 (¥4,410 including tax) 
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 | "Double-Flat" Service Details |
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New Double-Flat rates |
Current EZ Flat rate |
Tier one (minimum) |
¥2,000/month (¥2,100 including tax) |
Up to 40,000 packets |
Unlimited used for ¥4,200/mon. (¥4,410 including tax) |
Packet transmission rates |
¥0.05/packet (¥0.0525 including tax), only 25% of pre-discount rate [1] |
40,000 to 84,000 packets |
Tier two (maximum) |
¥4,200/month (¥4,410 including tax) |
84,000 packets or more |
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| [1] |
Works out to ¥0.2 per packet (¥0.21 including consumption tax) |

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Applicable to EZweb and e-mail service.
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Can be combined with all service rate plans.
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With the flat-rate price, the user does not pay any packet transmission fees.
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Calculated on the basis of the transmission fee applicable prior to the discount, 40,000 packets would cost ¥8,000 (¥8,400 including consumption tax).
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 | "Double Flat" Service Logo Mark |
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The following logo was chosen to make it easier to recognize the Double-Flat service price system.



 | "Packet Discount WIN" Rate Reduction Details |
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Reduced rate |
Current rate |
Flat rate |
¥1,000/month (¥1,050 including consumption tax), includes 12,500 packets |
¥1,200 (¥1,260 including consumption tax), includes 12,000 packets |
Packet transmission rate |
¥0.08/packet (¥0.084 including consumption tax). |
¥0.1/packet (¥0.105 including consumption tax) |
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| * |
With the flat-rate price, the user does not pay any packet transmission fees.
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