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KDDI's EZ "Chaku-Uta®" Breaks One Hundred Million Downloads
KDDI and Okinawa Cellular, providers the EZ "Chaku-Uta®" service for mobile phones, have announced that the service achieved the one hundred million song download plateau on July 5, 2004.
EZ "Chaku-Uta®" is a service which allows artists' songs to be downloaded directly to a mobile phone for use as a ring tone. au surpassed competitors by starting the service in December 2002, made possible using the high-speed communication capabilities of its 3rd generation mobile infrastructure.
Since its introduction, EZ "Chaku-Uta®" has continued to improve, adding an AAC codec for improved sound quality and stereo playback. Also, with the cooperation of record companies, au has been able to provide more and more new songs from artists, even before they are released on CD. As a result, EZ "Chaku-Uta®" is becoming established as a way to enjoy the latest releases first. An additional service, which allows users to easily download the currently-playing song as a ring-tone, is also offered for au handsets equipped with an FM tuner.
Currently, 134 web-sites support EZ "Chaku-Uta®", with a total of over 60,000 songs. All handsets currently on sale by au support the service (as of the end of June 2004, the number of handset subscribers supporting EZ "Chaku-Uta®" was 11.16 million).
 | Lead-Up to Breaking 100 Million Downloads |
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"Chaku-Uta®" is a registered trademark of Sony Music Entertainment
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