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KDDI to Launch talby; Third Release from the 'au' Design Project
No. 2004-187
KDDI Corporation
Okinawa Cellular Telephone Company
2004/10/13
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KDDI and Okinawa Cellular are pleased to announce the launch of "talby," the third mobile phone in the 'au' design project. The project gives free range to designers to create innovative and radically new mobile phones. This third design, to be launched in early December 2004 and gradually sold nationwide, is from product designer Marc Newson and his corporation.
"talby" boasts an ultra-flat, ultra-slim design achieved with an internal antenna allowing users to slip the phone easily into pockets. The phone comes with an original strap attaching to the phone through a large strap hole so that the user can carry "talby" around the neck as a fashion accessory.
The handsets have a base color of silver, and are accented in "Hornet Green" [1], "Orange Orange" [1], or "Hole Black" [1].
Nick Wood, a close friend of Marc Newson whose music has become well known through many commercials, produced the sound for "talby." Unique EZ "Chaku-Uta®," such as "talby"'s theme song "Free," as well as ring-tone melodies and sound effects are pre-set.
Marc Newson named "talby" after a humorous character in the sci-fi movie "Dark Star" (directed by John Carpenter).
"talby" not only has a distinctive design, but is also highly functional. It is equipped with a high-resolution QVGA LCD and Flash™ [2], and is compatible with EZ Appli (BREW®) [3], EZ Navi Walk, Barcode (two-dimensional code), and Smart Mode.
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"Hornet Green" derives from the main character in a TV show called "Green Hornet" broadcast in the US in the 1960s.
"Orange Orange" means "just" orange.
"Hole Black" derives from "Black Hole" and means "very black."
Marc Newson named these colors.
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Macromedia, Flash, Flash Lite, Macromedia Flash, and Macromedia Flash Lite are trademarks and registered trademarks of Macromedia Inc. in the US and other countries.
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BREW® and trademarks related to BREW® are Qualcomm's trademarks and registered trademarks.
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