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KDDI Announces a New 'Sweets' Line of au 3G CDMA 1X Mobile Phones; Fresh, Vivid Colors with Safe, Fun Features
KDDI Corporation
Okinawa Cellular Telephone Company
2005/01/25
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KDDI Corporation and Okinawa Cellular Telephone Company today announced a new line-up of au 3G CDMA 1X mobile phones, with compact, color bodies resembling sweets such as mousse and jelly. This new range of cellular phones, called Sweets [1], offers convenient, fun features that can be safely used even by teenagers. Made by Sanyo Electric Co., Ltd., the new models will be launched sequentially nationwide, from late March onward.
The phones will be available in three fresh, vivid colors reminiscent of sweets: Cassis Mousse (pink), Vanilla Beans (off-white), and Mango Pudding (orange). Five unique stickers, including "flower" and "hologram" varieties, are also provided to match each color. The stickers can be affixed around the display and scroll keys to personalize the phones, which come preset with illustrations by Ado Mizumori, whose designs are popular among all age groups.
In addition to convenient features, such as Schedule, Money Manager, and Diary, the phones feature a Teens Mode, which prevents overuse and access to unsuitable content via spam. This feature ensures that Sweets phones can be safely used by children.
Sweets feature a 2.1-inch QVGA, 260,000-color, 220-candela display and high-resolution QVGA LCD, plus Flash™ [2] capability. As well as fine-line text on the standby screen and in e-mail, the phones can display photos, taken with their built-in 330,000-pixel CMOS camera, beautifully. In addition, they can handle EZ NaviWalk and barcodes (QR codes), plus EZappli (BREW®) [3] and EZ ChakuUta® (full-audio ring-tones) [4]. These cell-phones deliver, not just a cute design, but features that are fun, convenient, and safe to use.
| [1] |
Sweets is the name of a KDDI product range. |
| [2] |
Macromedia, Flash, Flashlite, Macromedia Flash, and Macromedia Flashlite are trademarks or registered trademarks of Macromedia, Inc. in the USA and other countries. |
| [3] |
BREW® and related trademarks are trademarks or registered trademarks of Qualcomm, Inc. |
| [4] |
ChakuUta® and ChakuUta Full™ are trademarks or registered trademarks of Sony Music Entertainment Inc. |
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