au Smart Pass membership tops 5 million, and au Smart Pass First Anniversary Campaign is launched <Attachment>

1. Campaign overview
Amazing au Smart Pass Campaign

1) au Challenge

This quiz is for smartphone users.
During the campaign period, users who solve the quiz problems and submit correct answers using the smartphone-specific answer form will have their names entered into a drawing. Entrants will then be randomly selected to win assorted prizes, including a backstage pass to an overseas Kyary Pamyu Pamyu concert (1 prize, for 2 people), or a trip to a tropical resort in the Maldives (3 prizes, for a total of 6 people).
Participation in this quiz is open to all smartphone users.

2) Amazing Ranking

In this contest, participants guess the ranking of au Smart Pass apps in a variety of categories. Participants who guess the No.1 apps correctly can enter a drawing to win fabulous prizes. Participation in this contest is limited to au Smart Pass members.

3) Exclusive Kyary Pamyu Pamyu content

Customers who use their au smartphone's Wi-Fi connection to access the campaign website during the campaign period can view exclusive Kyary Pamyu Pamyu content, including footage from the FULL CONTROL TOKYO interactive concert that took place at Zojoji Temple on January 29, 2013.

2. Campaign period

March 8, 2013 (10:00 AM) to April 1, 2013 (12:00 AM)

3. How to access

Access the "Amazing au Smart Pass" link on the top page of the au Smart Pass website

4. Compatible devices

au Challenge: Android devices, iPhone
Amazing Ranking: au Smart Pass compatible devices [1]
Exclusive Kyary Pamyu Pamyu content: au Smart Pass compatible devices [1]
[1] Excluding Smart TV Box.

  • 1] Excluding Smart TV Box.

◆Profile of Kyary Pamyu Pamyu
Kyary Pamyu Pamyu, whose official stage name is Caroline Charonplop Kyary Pamyu Pamyu, was born in Tokyo in 1993. While a high school student, she appeared in the snapshot sections of fashion magazines, which opened the door to her professional career as a Harajuku fashion magazine model. Her unique look and free-spirited blogging made her a hot name in the fashion world. In August 2011, Warner Music Japan released her debut mini-album Moshi Moshi Harajuku, which was produced by Yasutaka Nakata (capsule). After the release of her first full-length album Pamyu Pamyu Revolution in May 2012, she held her first nationwide concert tour in Japan, headlined her first concert at the Nippon Budokan, and appeared in NHK's Kohaku Uta Gassen music show. With her popularity continuing to rise, she has embarked on a world tour that began in February 2013. Kyary Pamyu Pamyu's new single Ninjari Bang Bang, which was written for and featured in au's "FULL CONTROL/REAL Version" TV commercial, is scheduled for release on March 20.

In addition, au Video Pass users can, for a limited time, access exclusive footage of Kyary Pamyu Pamyu's FULL CONTROL TOKYO interactive concert at Zojoji Temple held on January 29, 2013, which is featured in au's TV commercial, as well as a selection of her music videos. Uta Pass users can also access a special Kyary Pamyu Pamyu channel for a limited time.

<Reference 1>
Growth of au Smart Pass membership

March 1, 2012 Service launch
March 5, 2012 100,000 members
March 27, 2012 500,000 members
May 9, 2012 1 million members
August 17, 2012 2 million members
November 10, 2012 3 million members
January 2, 2013 4 million members
March 2, 2013 5 million members

<Reference 2>
Campaign logo

Image: Campaign logo

  • * Android is the trademark or registered trademark of Google Inc.
  • * iPhone is the trademark of Apple Inc.
  • * The iPhone trademark is used under license from Aiphone Co., Ltd.
  • * The names of companies, products, and services used in this document are the trademarks or registered trademarks of their respective owners.
  • * The information contained in the news releases is current at the time of publication.
    Products, service fees, service content and specifications, contact information, and other details are subject to change without notice.

Return to top