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1.Outline of BREWTM
KDDI will gradually introduce BREWTM (Binary Runtime Environment for Wireless), an application platform developed for CDMA mobile phones by Qualcomm Inc. (Head Office: San Diego, CA; CEO: Dr. Irwin Mark Jacobs) into au 3G mobile phones for future release.

Installation of the BREW platform will enable mobile phone functions to be expanded easily by downloading applications. By introducing BREW, KDDI will provide new added value for customers, with a focus on the following three factors:

By creating a common platform with mobile phone operators adopting BREW in China, Korea, and other countries, KDDI will rapidly offer customers attractive, high-quality applications from outside of Japan.

BREW will enable flexible development of high-level applications to meet the needs of individual companies, as well as the downloading and customization of these applications on mobile phones. This in turn will make it possible to provide mobile applications that offer close links between mobile phones and corporate systems.

Applications on the BREW platform start immediately, so users can access location information, games, and other content more comfortably than before.


2.Activities Targeting Corporate Services
As mobile phone functions become increasingly advanced, there has been rising demand for mobile solutions that enable links between mobile phones and corporate systems.

By offering the following features, BREW makes it possible to provide mobile solutions suited to business applications, by developing applications in combination with GPS and other functions already offered by KDDI.

Mobile phone functions can be easily customized by downloading applications; Security is ensured by KDDI, so applications can safely access even the hardware levels of mobile phone functions (built-in databases, etc.) Communication can be executed using unrestricted procedures without having to go through the EZweb gateway, enabling development of convenient, easy-to-use applications.

Among the business applications targeted are: facility monitoring, route sales, transport and delivery management, and health care applications.

In the past, mobile phones have developed with a focus on personal use. With the introduction of BREW, however, KDDI will begin full-scale efforts aimed at expanding the corporate market.


3.Joint Development with IBM Japan
(1) Background
When providing mobile solutions for corporate customers, KDDI has endeavored not only to develop its own original applications, but also to provide superior applications through cooperation with system integrators and other partners.

Meanwhile, in the context of initiating provision of WebSphere Everyplace Access and other forms of infrastructure middleware, IBM Japan, Ltd. (Head Office: Minato-ku, Tokyo; President: Takuma Otoshi), has placed great importance on the development of corporate solutions that tie e-business in with mobile phones, a mobile device that has become extremely popular in Japan.

Based on this concurrence between the two companies' strategies, KDDI and IBM Japan signed a memorandum on October 1, 2002, regarding joint development of corporate solutions using BREW. As a result of continued discussions, the two companies recently agreed to work together in the development of the BREW middleware service BREW Business Profile.

In the development of this middleware, KDDI will be responsible for the networks for BREW mobile phones, while IBM Japan Software Development Laboratory (Yamato City, Kanagawa) will be in charge of mobile phone middleware.

(2) Outline of BREW Business Profile
This middleware will provide the following functions:
  • Offline browsing: enables users to download data in advance for later viewing
  • Offline input: for organizing input data and uploading this data to the backbone system
  • Data synchronization between downloaded data and the backbone system
  • Application startup via startup call from Center

By using BREWTM mobile phones with this middleware, sales staff and equipment maintenance personnel, who generally work away from their own company location, will be able to increase their working efficiency. For example, they will be able to send and receive groupware e-mail, manage schedules, and check stock using a mobile phone, and to maintain links with order processing and other backbone operations. Furthermore, because software in the mobile phone can be started and operated from the server, internal data can be erased from the server side in the event that the mobile phone is lost.

(3) Schedule for release of BREW Business Profile
Start of services scheduled for spring 2003.

[Providing the BREW Business Profile]
Providing the BREW Business Profile


4.BREW Applications for Consumers
Applications on the BREW platform start immediately, so users can access location information, games, and other rich content with nearly the same level of ease and comfort as with a PC. When the BREW service is initiated, about 20 types of applications will be available. Three of these applications will be downloaded in advance and preset in the model A5304T BREW mobile phones: NAVITIMETM, a navigation application for providing map information such as traffic jams and walking routes; Heart Mail, for sending mail containing pictograms and animations; and Team Factory, which enables the user to immediately confirm the current status of friends or associates.
Plans call for further expansions of BREW applications in the future.

[Examples of personal BREW applications]
Examples of personal BREW applications


5.How to Use BREW Applications
Press and the special Application Key on the A5304T, then use the right or left arrow keys to select the BREWTM Application Catalog menu for purchasing (downloading) BREW applications.

To search for applications, select [BREWTM Application Catalog] → [Search from menu] → [Application categories]

Preset applications can be started by pressing the Application Key for a longer period of time.


6.Usage Fees

EZwebmulti monthly usage fee Communication fees
BREW usage fees 300 yen 0.27 yen/packet
*Information fees are charged separately.


7. Movie Keitai (A5304T) BREW Mobile Phone with Camera
~Convenient large-screen Movie Keitai~
BREW Opens the door to a new Keitai Community
BREW downloads
Enables the downloading of BREW applications for easy enjoyment of full-scale applications
Three applications that take advantage of BREW's special features have been preset, so users can enjoy applications immediately after purchase
(1)NAVITIMETM: NAVITIMETM: Fast and convenient GPS! Powerful navigation application for walking routes and other practical situations.
(2)TeamFactory: Team Factory: Check up on your friends at a glance. This speedy Keitai tool makes communication even easier than ever.
(3)Heart Mail: Heart Mail: A fun communication tool incorporating pictograms and animations
Start up BREWTM applications easily, just by pressing the BREW key (Application Key) (Short press: go to BREW menu; Press and hold: start up preset BREWTM applications)
Movie Mail
Built-in camera enables smooth, high-quality movie recording. Up to 15 seconds of video images can be recorded in blocks of 5, 10, or 15 seconds.
Offers editing and subtitle functions, and allows movies to be sent immediately after recording, as an e-mail attachment. Videos sent using this function can be played back on Movie Mail mobile phones, PCs, or other media.
Movie mail and photo mail can be sent to pre-registered mail address while the phone is still closed (Only Mail).
Large 2.3 inch main display (largest in the industry)
Main display features a 2.3 inch low-temperature polysilicon TFT LCD screen, for dynamic movie and photo images on a large screen.
310,000 pixel CCD camera and mobile light
High-sensitivity CCD camera features 4-stage, 6.6x zoom and 310,000 pixels (total of 350,000 pixels). Built-in mobile light enables bright, clear recording even in dimly lit locations.
CHAKU-UTA ringer songs
Unlike conventional ringing melodies, users can now download the chorus of hit songs with the artist's vocals included (about 30 seconds) from EZweb sites, and use these songs as ringer tones or just enjoy listening to their favorite artists. Hitomi Yaida's hit song Mikansei no Melody has been preset in the A5304T.
Phones can be set to play a combination of recorded movies and ringing songs when a call or mail is received.
Colorful Window
The Colorful Window sub-display features an STN Color LCD with a large 1.1 inch screen and 65,536 colors. In addition to acting as a viewfinder during recording of movies and photos, the sub-display can be started up with the side key for easy recording even while the phone is closed.
While on standby, the display can be set to show colorful wallpaper or a background clock with an original design. The sub-display can also replay movies or show photos when a call or mail is received.
Mobile Rupo + AI Conversion
With the new advanced Mobile Rupo function, the A5304T recognizes the context of Japanese words in the sentence, and converts Kana to the correct Kanji based on that context for even easier text input.
Next-generation services
EZmovie / EZnavigation
Using a link with EZnavigation, maps can be displayed easily through the EZbrowser from a movie or photo that contains positional information. *This service may not be accessible for some contents.
A5304T
A5304T


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