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au aims to become a "Lifestyle Navigator" that supports and helps create customer lifestyles by giving shape to their individual needs and concerns. Look for the services in daily life that only au can provide.
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LISMO: Bringing Both Music and Video to Mobile Phones |
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Through the LISMO comprehensive music service, au has integrated au mobile phones, PCs and audio devices to expand the ways users can enjoy music. Since December 2006, KDDI has provided LISMO Video Clips enabling customers to easily enjoy music videos and other clips. Furthermore, in June 2008, KDDI began LISMO Video, which enables users to view complete movies on their au mobile phones. Movies and television programs purchased from the LISMO Video Store can be downloaded to PCs or au mobile phones, enabling users to enjoy high-quality video and audio anywhere they go. au will continue working to create even better audio and video environments for its customers.
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au Smart Sports: Self-improvement through Sports |
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au offers new lifestyle proposals in response to individual customer concerns. One of these is au Smart Sports, a service that supports self-improvement through sports. Utilizing GPS, the running and walking support application Run&Walk records how far the user has run or walked and how many calories he or she has burned, enabling the data to be checked by mobile phone or computer. In addition, integration with LISMO enables wireless listening to favorite music while running or walking. au will continue to offer new ways to enjoy sports.
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Changing mobile phones to user specifications |
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Mobile phones are extremely personal and convenient communications devices. For longtime users of au mobile phones, au enables customization of phones to user specifications in accordance with their likes and the ways they use their devices through au's Naka-Change and Full-Change services. With Naka-Change service, users can customize the inside of their phones, including the standby display, main menu, and so on. With Full-Change service, not only can they change the inside of their phones, they can customize all aspects of the exterior to their own specifications. Both services are available for applicable phones at au shops, where staff people are ready to help.
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Using high-speed, high-capacity infrastructure with CDMA2000 1xEV-DO at its core, au has developed its strength in products and services by balancing distinctive content, low prices, and attractive designs.
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The Power of the Product Lineup Shapes "au-ness"
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Secure and Convenient Shopping with Mobile Phones |
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Mobile phones are an essential part of people's everyday lives. Osaifu-Keitai using FeliCa non-contact IC card technology is compatible with various services such as QUICPay credit service, Edy, nanaco and WAON electronic money, and East Japan Railway's Mobile Suica. A full lineup of compatible au mobile phones is available. In addition, in July 2008, the Jibun Bank Corp. jointly established by KDDI and the Bank of Tokyo-Mitsubishi UFJ began offering bill-paying services by mobile phone. By providing financial services that are only possible with mobile phones, KDDI is increasing customer convenience in the rapidly growing mobile EC sector.
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A Selection of Purchase Methods for Customer Usage Styles |
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KDDI introduced au Purchase Program in November 2007 to offer customers a selection of purchase methods. Two methods are available, the Full Support Course, in which au supports part of the mobile phone purchase price with a two-year user commitment, and the Simple Course, in which monthly basic charges and calling fees are kept low. In June 2008, KDDI renovated its Simple Course rate plans, introducing seven new plans that eliminate waste, provide greater savings, and are easier to use. Furthermore, when users purchase an au mobile phone through the Simple Course, they can still pay all at once, or in 12 or 24 installments.
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The "au design project" aims to rethink mobile phone design. Beginning in 2001, it gives everyone a chance at realizing his or her own idea of what a mobile phone should be. "INFOBAR", announced in October 2003, had a significant effect on subsequent trends in mobile phone design. In 2007, its successor "INFOBAR2" made its debut. Seven products have been announced to date. Of these, New York's Museum of Modern Art (MoMA) selected "INFOBAR" "talby" "neon" and "MEDIA SKIN" for its permanent collection.
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Mobile phones are indispensable personal tools in the various scenes of people's daily lives. au actively works to ensure that all its customers can use mobile phones conveniently, safely and securely.
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For Safe and Secure Communication |
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au is constantly working to improve its services, rates, designs and customer support so that customers can use mobile phones conveniently and securely. au's services such as Junior Keitai with crime-prevention functions, Kantan Keitai that is easy for anyone to use, and Security Navi that enables users to check the whereabouts of family members are extremely well-regarded. Furthermore, KDDI works to build an environment that supports safe and secure communication through measures such as promotion of the EZ Safety Access service that protects children from harmful sites and KDDI Mobile Phone Seminars that teaches children the rules, etiquette and safe use of mobile phones.
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Preparing for Emergencies, for Peace of Mind Even during a Crisis |
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au strives to develop services that assist with customer safety and security during emergencies. These services include Emergency Earthquake Bulletins containing information from the Japan Meteorological Agency sent by C-mail to every au mobile phone in an area where an earthquake has occurred. In addition, when a major disaster occurs, KDDI provides Disaster Message Boards for au users living in the area to post safety information via the EZweb internet connection service, as well as Disaster Evacuation Navi, which helps guide users via GPS to the nearest evacuation center even if it is difficult to get a mobile phone connection.
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Peace of Mind when a Mobile Phone is Lost |
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Mobile phones not only contain address books and content such as music, video and games, they also incorporate electronic wallet, credit card, bill paying and authentication functions. au offers a number of "peace of mind" services to support its users' mobile phone lifestyles. In case customers lose their mobile phones, au provides a Keitai-Search Service that allows users to search for their mobile phones by computer, as well as a Security Lock Service that enables users to remotely lock their phones via computer or by contacting an au customer service center. In addition, users can store their address book data in advance through au one's Address Book Deposit Service, which will enable data recovery if a mobile phone is dropped in water, breaks, is lost, etc.
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