Business Vision

KDDI Medium-Term Management Plan (FY2019 - FY2021)

Tomorrow, Together
―Aiming for the development of an affluent communications-oriented society―

KDDI will make further progress in the integration of telecommunications and life design with the aim of expanding the peripheral businesses around telecommunications, as well as achieve new value creation in the 5G/IoT era both in Japan and around the globe, and pursue efforts to provide new experience value that exceeds the expectations of customers.
Under the new KDDI brand slogan of "Tomorrow, Together" and the new au brand slogan of "Explore the extraordinary," KDDI will contribute to the development of an affluent communications-oriented society by promoting seven business strategies aimed at achieving the three components of the company vision.

The KDDI Group Mission Statement

The framework of the medium-term management plan (FY2019-FY2021)

The KDDI Group Mission Statement

The KDDI Group values and cares about the material and emotional well-being of all its employees, and delivers a thrilling customer experience by always going further than expected with the ultimate goal of achieving a truly connected society.

The KDDI Group Philosophy

Brand Message

KDDI Slogan "Tomorrow, Together"
au Slogan "Explore the extraordinary"

Brand Message (In Japanese Only)

Company Vision

  • The company the customer can feel closest to
  • A company that continues to produce excitement
  • Contributing to the sustainable growth of society

Business Strategy

  1. Creating innovation toward the 5G era
  2. The integration of telecommunications and life design
  3. Further expansion of global business
  4. Utilizing big data
  5. Expanding the finance business
  6. Growth as the Group
  7. Sustainability

Seven business strategies