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Details of Services


New Service -- Ringer Tones "CHAKU-UTA"
This service enables users to download the latest hit songs (about 15-30 seconds) from compatible sites on au's wireless Internet connection service EZweb, and to use these songs as their ringer tones or alarm sounds, or just enjoy playing the songs in their original form.

This is the industry's first service that enables songs to be downloaded to a mobile phone without modification, and to be set as a ringer tone.

Currently, ring tone services represent a popular service, with more access hits than any other single service on EZweb. Now, KDDI, in cooperation with Label mobile*, has decided to offer a ring tone service "CHAKU-UTA" in order to respond to the needs of users that have grown tired of simple melody ring tones.

Label mobile distributes songs to over 13 million au users, providing these users with an opportunity to enjoy music easily. The company is now aiming to open up new music-related markets.

This service has been made possible by adopting audio compression technologies that reproduce clear, high-quality digital sound, and equipping mobile phones with a function for recording the downloaded songs as ring tones.

* Label mobile Inc. is operated based on joint capital from record companies, and is involved in the operation of sites and services targeting mobile phones. It currently offers a wide range of mobile phone-oriented sites, including the ringer melody site "Record-Gaisha Choku-ei Sound Site" , the trial listening service M-code, and Music Clips, which enables users to enjoy music video clips via au MOVIE KEITAI handsets.

Songs Provided
When services are initiated, about three hundred songs are scheduled to be distributed via the following companies, which are currently participating in the "Record-Gaisha Choku-ei Sound Site" operated by Label mobile:

AVEX Inc., King Record Co., Ltd., Columbia Music Entertainment, Inc., Sony Music Entertainment (Japan) Inc., Teichiku Entertainment, Inc., Toy's Factory Inc., Toshiba-EMI Ltd., Nippon Crown Co., Ltd., VAP, Inc., BMG Funhouse Inc., Victor Entertainment, Inc., For Life Music Entertainment Inc., Pony Canyon Inc., Universal-Music K.K., and Warner Music Japan.

Label mobile will add new songs to the list on the same day the songs are released by the participating distributors, or immediately following their release. It plans to expand gradually on the contents provided in the future.

Fees
Information fees of 84 yen/song or 105 yen/song (incl. tax).
* One of these two information fees will be charged, depending on the type of content.
* Communication fees are charged separately.

Compatible Mobile Phones
This service can be accessed on the newly released A5302CA and A5303H, but new compatible handsets will be released gradually in the future as well.

Schedule for Start of Service
Early December 2002 (tentative)


Photo Mail Bin*1 Function Extension
In the past, videos captured using Movie Mail handsets could only be sent to MOVIE KEITAI handsets or to PCs via the Internet. The content could not be sent to non-Movie Mail handsets and other manufacturers' mobile phones. Now, using the extension function for the Photo Mail bin service started in October of this year, users can send captured videos via the Photo Mail server as an E-mail attachment, so that the receiver can view the video from the URL included in the sender's E-mail text using the Para-Para Anime*2 system.

In this way, even users without Movie Mail handsets can enjoy communications based on video images.

*1 Photo Mail bin is a service used for sending photos from au mobile phones with built-in cameras to other manufacturers' phones that cannot accept attachment files. It enables the sender to temporarily store videos sent as E-mail attachments in the au Server, so that the receiver can view the photos via a URL contained in the text of the sender's message.
*2 Unlike videos that can be viewed using Movie Mail compatible handsets, this system displays the videos in the form of frame-by-frame images, or, in the case of certain handsets, in still image format.

How to Use the Service
The sender only needs to make a slight change in the receiver's address:
Ex.) xxx@xx.ne.jp xxx@xx.nepm.jp
This is the same method as currently used for the Photo Mail Bin service.

Fees, etc.
Information fees and user registration are not required.

Schedule for Start of Service
Early December 2002 (tentative)


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