With advances in telecommunications technology affecting our lives, business, and society, response capability to the fierce speed of the digital transformation is now a factor in determining the rise and fall of companies
and is a crucial component in all industrial fields.
Amid such an environment, KDDI's business management direction under its Medium-term Objectives through to fiscal 2018 is "Transform into a business that provides customer experience value," and the Company has
been accelerating its transformation into a "Life Design Company."
Development of the Life Design Business is steadily moving ahead toward expansion of the "au Economic Zone," a new growth pillar, and customers continue to show high regard for the product sales business, including "au WALLET Market" and the new shopping brand, "Wowma!" as well as "au Denki," "au Insurance" and "au Mortgage." Moreover, we continue to actively provide new value proposals as we enter the fully-fledged Internet
of Things (IoT) era, being a step ahead in offering "au HOME," a home IoT service available from July 2017, as well as other steps such as advancing in the connected car field and developing networking and security technologies for the full-scale development of the IoT business as the entire KDDI Group moves forward.
Meanwhile, in the global consumer business overseas, KDDI is leveraging the expertise it has cultivated in Japan to expand coverage areas and enhance network quality to accelerate growth in the communications business in Myanmar and Mongolia, where competition is heating up. The global ICT business offers data center services under the "TELEHOUSE" brand and will continue to strengthen its base and move ahead with further expansion.
Through these business operations, we will continue to contribute to the development of a prosperous communications-oriented society by providing highly reliable and high-quality communications services.
Thank you for your continuing support and cooperation.