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Mid-term Management Strategy
"Power-to-Connect 2028"

Until now, our company has continued to grow its business centered on communication, honing our role as a social infrastructure provider while optimizing the value of communication in line with the evolution of mobile communication technology.

Timeline of KDDI's business growth and the evolution of mobile communication technology. A vision illustrating how KDDI has expanded its business as a social infrastructure from 3G to 5G, built a solid foundation through 'New Value of Communications' in recent years, now moving toward "the AI-Native Society."

In "the AI-Native Society," where AI will be widely adopted as a social infrastructure, we will move from an era of using AI to an era where it is commonplace.
While technology brings efficiency and sophistication, AI itself is rapidly becoming homogenized, "AI resilient and hard to replace value" becomes a key source of competitive advantage.

Conceptual diagram of "the AI-Native Society": A comparison between the commoditization of "AI-resilient and hard-to-replace value" as a competitive advantage―our real-world assets such as customer touchpoints, infrastructure, and human resources.

In "the AI-Native Society," we will focus on creating value from the customer needs.
We aim to be a front-runner leading the social implementation by creating new businesses that enable "AI-Powered Productivity," which contributes to our customers' business growth, and "AI-Enhanced Lifestyles," which transform our customers' lifestyles and experiences, as concrete values that can be felt in daily life.

A social implementation model of 'AI-Powered Productivity' and 'AI-Enhanced Lifestyles' that KDDI aims to achieve. An illustration showing the structure of delivering new experiential value to both corporate and individual customers, built on the 'Digital Belt' foundation.