CEO Message

When KDDI was established in 2000, we expressed our intention to carve out our own future with "Designing The Future." In 2019, we moved to the next phase of creating a new "tomorrow" through co-creation with our partners under the banner of "Tomorrow, Together."
Meanwhile, the COVID-19 pandemic has accelerated the clock, and the social structure has rapidly shifted to digital. Now, we are at a major turning point where communication has become a natural part of daily life and AI is on the rise.

In this context, we reconsidered our brand value and what we should aim for.

We have encapsulated these promises to our customers and our unwavering determination in a single phrase:

"Spark Your Journey"

"Spark" represents the flame, the "excitement" that is born in the heart at the moment one encounters something one is passionate about.
And "Your Journey" is the irreplaceable life journey that each customer walks.

We have evolved the expressions we have used so far, "Future" and "Tomorrow," into the time-axis expression of "Journey."
We have a strong determination to be a presence that walks alongside each customer's "Journey," their life itself, to light the fire of their challenges, and to support them.

To those taking the first step,
and to those diving into the unknown,
KDDI will be the power that carries you forward.

In May 2026, the KDDI Group formulated its Mid-term Management Strategy (FY2026-FY2028), "Power-to-Connect 2028."

Until now, our company has continued to grow its business centered on communication, honing our role as a social infrastructure provider while optimizing the value of communication in line with the evolution of mobile communication technology.
In "the AI-Native Society," where AI will be widely adopted as a social infrastructure, we will move from an era of using AI to an era where it is commonplace. While technology brings efficiency and sophistication, AI itself is rapidly becoming homogenized, "AI resilient and hard to replace value" becomes a key source of competitive advantage.

In "the AI-Native Society," we will focus on creating value from the customer needs. We aim to be a front-runner leading the social implementation by creating new businesses that enable "AI-Powered Productivity," which contributes to our customers' business growth, and "AI-Enhanced Lifestyles," which transform our customers' lifestyles and experiences, as concrete values that can be felt in daily life.

The real assets we possess, such as our "real" touchpoints including au Style/au shops and Lawson stores nationwide, infrastructure deployed nationwide such as base stations, and human resources with diverse skills and experience, are a great strength that is difficult to be replaced by AI.

To further differentiate ourselves by leveraging these strengths, we will advocate "Fusion," as a value creation model through cross-domain, as a new growth structure, and strengthen and create businesses.

Specifically, "Real-Tech Fusion," which creates customer experience value by combining the strengths of our real assets with technology, will be at the core. "Infrastructure Fusion," which aims to build the next-generation digital infrastructure by fusing our conventional communication infrastructure with a new AI infrastructure, will provide the foundation. And "HR Fusion," which develops next-generation human resources by bringing together the skills and experiences of our diverse professional talent, will be the driving force for execution.

Through our Mid-term Management Strategy "Power-to-Connect 2028," the KDDI Group will achieve sustainable growth for the entire group and further enhance our enterprise value.

By leveraging AI and digital data to take "Power to Connect" to a new level, we can incorporate new digital trends into all our businesses and continuously propose new value to our customers and partners.

When I assumed the role of President, I set our vision as "A Company That Inspires Passionate Challenges."

KDDI has evolved the power of telecommunications through a history of tireless effort and challenge. To upgrade our "Power to Connect" to a new dimension, I want to create more opportunities for "passionately challenging" not only within the company but also for the future of Japan.

Based on this vision, I am outlining three prospects for the future.

Through these three actions, we aim to harness the passionate strength of all employees as a driving force for challenge, working together with diverse partners to forge a path into the future.