KDDI's Value Creation
DDI Corporation (DDI), the predecessor of KDDI, was established in June 1984 as Daini-Denden Planning Company. With the deregulation of communication via the enforcement of the Telecommunications Business Law in April 1985, DDI, with the slogan "Make Japanese Telephones Cheaper," brought the concept of price competition into the telecommunications market which had previously been monopolized by Nippon Telegraph and Telephone Public Corporation (currently Nippon Telegraph and Telephone Corporation).
In the company credo "Elevate Our Minds ―Asking ourselves if our motives are righteous or selfish―," which has remained the same since the establishment of DDI, there is a phrase "We aim to create a better life together with customers" and its idea has been passed on as KDDI's DNA till today.
Through business activities based on the KDDI Group Philosophy and the KDDI Code of Business Conduct, the promotion target of which are all employees ranging from new employees to executives, KDDI has been working on solving social issues aiming to achieve a truly connected society outlined in the KDDI Group Mission Statement.
Overview of KDDI’s Value Creation Story
This page will be updated as soon as the Value Creation Story is revised.
Here, we present an overview of our Value Creation Story in visual format.
For more details on our initiatives toward value creation, please refer to the Sustainability Integrated Report 2025 (PDF file) available via the link below the image.
In addition, for accessibility purposes, this page also provides a detailed explanation of the components of the Value Creation Story below the image.
Components of the Value Creation Story
The KDDI Group values and cares about the material and emotional well-being of all its employees, and delivers a thrilling customer experience by always going further than expected with the ultimate goal of achieving a truly connected society.
We aspire to be a company that inspires passionate challenges.
1. Connecting with partners to create the future
2. Spreading the power to connect across the world
3. Connecting with customer's present, customer's future
OUTCOME
The creation of a society in which anyone can make their dreams a reality, by enhancing the power to connect.
- Building a resilient infrastructure for communication and disaster response
- Conserving the environment
- Sustainable development for cities and communities
- Building the infrastructure for developing countries
- Developing human resources for the next generation
- Creating a digital society for affluence and peace of mind
- Promotion of diversity and inclusion
- Fostering health and a purpose in life
BUSINESS/OUTPUT
Working with partners to achieve sustainable growth in society and corporate value improvement.
- Carbon neutral
- Human resources first
- Strengthening the group management
base through progressing governance
Six Material Issues and Mid-Term Sustainability Targets
Number of business creations and R&D projects based on the New Satellite Growth Strategy (cumulative total) 80 cases
IoT connections (cumulative total) 57,500 thousand connections
- *Number since the start of the service
Transaction volume of settlement/loan 22.1 trillion yen
- *Settlement amounts of au PAY, au PAY Card, au Carrier billing, and au Jibun Bank in addition to, the loan disbursement amount.
KDDI Group’s carbon neutrality (Scope1 + Scope2) fiscal 2030
- *KDDI consolidated aims to achieve carbon neutrality.
Number of initiatives of advanced security technology (cumulative total) 23 cases
- *Number of news releases and topics by KDDI (non-consolidated) and KDDI Research, Inc.
Maintain and improve employee engagement score (KDDI non-consolidated) maintain 72 or over
Ratio of female directors (KDDI non-consolidated) 25% or over
Financial Objectives
Sustained ARPU revenue growth and double-digit operating income growth in focused areas
- Promote optimization of the balance between investment and cost levels through technological restructuring
- Dividend payout ratio over 40% / Aiming for sustainable dividend increase
- Conduct flexible share repurchases
Continue to aim for 1.5x growth versus FY19.3
INPUT
KDDI Group Philosophy