MUGENLABO SUPPORT PROGRAM 2026Business Support Program

Business development in the following areas centered on food and health:

1. [1] Optimized nutritional balance and baby's growth
2. [2] Supporting growth
3. [3] Strengthening athletic ability and capacity
4. [4] Improving brain function
5. [5] Healthy aging

1. [1] Streamlining operations and improving workplace environment through the introduction of advanced technologies such as AI

2. [2] Securing options and competitiveness towards low-carbon and decarbonization

   • Technologies and business models with strengths in biofuels, green materials, synthetic fuels, CCS, renewable energy, etc.

We aim to co-create solutions and spaces that leverage Casio's watch and wearable devices and services to address social challenges and create new experiential value, realizing the creation of new markets.

1. [1] Expansion of business and creation of new services towards the realization of a Sustainable society

   • Consideration of the Renewable Energy power source management/aggregation business

2. [2] Creation of co-creation projects through collaboration among industry, government, and academia towards the realization of the Smart City concept

   • Creation of new businesses aimed at solving regional issues using digital technology

3. [3] Creation of new solutions and services for the Digital Transformation (DX) of manufacturing using digital technology

   • Utilization of the Digital Twin concept for enhancing analysis and simulation by using actual and unreal environments
   • Consideration of solutions for work productivity improvement and operational efficiency using generative AI

• Google Cloud Japan LLC aims to enhance the recognition of "Google for Startups" and promote the use of the "Google for Startups Cloud Program.

• Development of digital content for KidZania users (children and guardians)
• Development of services that enhance convenience for KidZania users and create opportunities for visits
• Development of attractive content and events provided at KidZania facilities
• Developing strategies and tools, including apps, to foster engagement with KidZania users, loyalty program members, and the local community
• Streamlining management operations (such as HR, document management, and approval requests) through the company's DX (Digital Transformation)
• Development of new businesses related to education and youth development field

Learn more (in Japanese only)

• DX (Digital Transformation): Solving diverse industry challenges through communication, data analysis, and added value
• Finance: Enhancing the attractiveness of the au brand by expanding financial services, starting with Mane-katsu
• Energy: Expanding renewable energy businesses and achieving carbon neutrality within the KDDI Group
• Mobility: Integration of advanced technologies and social systems related to movement and transportation
• Space: Expansion of satellite communication services and creation of terrestrial businesses applying space technology
• Healthcare: Improving user experience related to health and medical care, and supporting the industry
• Sports/Entertainment: Supporting athletes and creators through AI, and building an ecosystem
• Web3/Metaverse: Proposing diverse communication opportunities and creating new economic spheres

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• The provided content outlines several challenges faced by the company's retail and inbound retail businesses in the drugstore industry. The competitive market and increasing monopolization by large companies have intensified buyers' bargaining power, making it harder to sell products. Additionally, the proliferation of online shops has altered consumer purchasing behaviors, leading to severe labor shortages in the operation of physical stores. There is a growing demand for marketing evolution to create value-added sales floors and innovative sales methods to meet the diverse needs of customers.
• The company is tackling advanced domestic challenges in Hokkaido, such as population decline and climate change due to global warming, by engaging in region-connected business activities. However, they face a shortage of new solutions, as well as a lack of large companies and startups willing to engage in open innovation to create new industries. This shortage of players willing to participate in addressing these challenges is another issue the company is confronting.

Creation of new businesses and innovative dining experiences utilizing the following

• Food Technology
• Health & Wellness
• Sustainability
• XR (especially VR and MR)

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Creation of new businesses (i.e., space industry) for the next generation by combining technology and insights in the space business domain (satellites/GEO, LEO, NTN, HAPS, optical communication, quantum cryptography, space utilization, space resources/solar energy, moon activity, etc.) that SKY Perfect JSAT is working on, with the technology, services, and social infrastructure concepts of startup companies

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By developing WaaS (Well-being as a Service) as an ecosystem that supports ""Well-being"" ―where each individual lives better physically, mentally, socially, and economically― Sumitomo Life aims to realize unique value that continues into the future. In addition to further promoting ""Health Promotion"" through "SUMITOMO LIFE Vitality" which is the core of WaaS, we are advancing open innovation initiatives in three areas.

1. [1] The "Disease Management" area, for living better even with diseases
2. [2] The "Wellness Life" area, for living better at various life stages
3. [3] The "Well-Aging" area, for living happily as one ages

URL: https://www.sumitomolife.co.jp/about/wellbeing/waas/index.html (in Japanese only)

Creation of new businesses through collaboration with co-creation partners in fusion areas of existing business domains such as energy, info-communications, and mobility, as well as in new domains such as the sea, air, space, human, life, and the Earth.

• Improvement in building tenant leasing contract rates through sales enhancements (such as non-face-to-face sales and standardization of sales skills)
• Environmental initiatives such as the introduction of green energy for our owned assets and future development properties
• Office proposals that cater to new work styles in the post-COVID era
• Operational efficiency improvements (DX) related to the management of office buildings and residences
• Utilization of event spaces
• Support for open innovation by matching over 1,800 office tenants with startup companies

Learn more (in Japanese only)

1. [1] Driving Innovation with Precious Metals

   • We especially welcome projects in the fields of environment, electronics, and life sciences

2. [2] Shaping the Future through Technology and Business Development

   • Exploring bold new domains, including space-related ventures

3. [3] Business diversification

Seeking innovative businesses and services through the "Aichi Sports Innovation Project (AiSIA)," especially technologies that encourage physical activity for people with disabilities.

Developing new businesses by leveraging the Customer Data Platform (CDP), which integrates data from services like "Chunichi Shimbun Plus," the "Chunichi Dragons Fan Club," and the "Boo-Woo ticket" site.

Open Innovation: Seeking collaborations with startups to:

• Update the newspaper business with new technologies
• Enhance web/app development and create new app-based businesses
• Improve customer experiences at events using new tech
• Revitalize local communities
• Develop new products combining our article database with generative AI

1. [1] Creation of new services that expand content through new technologies and new businesses, enabling new developments
2. [2] Creation of new services at the entertainment facility "Tokyo Dream Park," scheduled to open in spring 2026
3. [3] Joint development of new IP

1. [1] Creation of new tourism services

   • Effective use of tourism facilities and idle spaces that experience significant demand fluctuations due to seasons and holidays
   • Transition from quantity to quality in tourism businesses and acquisition of repeat visitors in a society with a declining population
   • Introduction of new services to improve the convenience of tourists

2. [2] Improvement of profitability and convenience in the tourism industry through digital transformation (DX)

   • Increase in various tasks due to the rapid growth in tourism demand and the anticipated shortage of tourism industry workers due to population decline
   • Further enhancement of user experience through DX
   • Strengthening of marketing functions to appropriately respond to rapidly changing tourism needs

3. [3] Responding to the surge in international tourism

   • Accommodating diverse languages, cultures, customs, and religions in both hardware and software
   • Improving branding and awareness to aim for becoming an international tourist destination
   • Upselling and cross-selling efforts to further capture demand from international tourists

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• Creating new, enjoyable living experiences that address daily life challenges
• Contributing to environmental efforts with a focus on carbon neutrality
• Contributing to the promotion of Diversity, Equity, and Inclusion (DE&I) by creating opportunities for women, LGBTQ individuals, and people with disabilities
• Supporting creators, especially in the entertainment industry
• Creating inspiring experiences through the use of new media and content
• Developing initiatives and new services to increase participation in sports such as running, walking, dancing, and fitness

Learn more (in Japanese only)

1. [1] Creation of new entertainment IPs and content, especially targeted towards a younger audience
2. [2] Engaging with fans on newly emerging digital social platforms
3. [3] Providing meaningful experiences on our first-party commerce platform, Asobi Store

Food Business

• Creation of a sustainable aquaculture business
• Aiming for a sustainable society beyond just catching, by utilizing marine and land-based aquaculture, feed, and aquaculture technologies to create businesses that can withstand resource depletion

Energy Business

• Creation of various products and services related to decarbonization and CO2 reduction in energy
• Creation of various products and services enabling circular recycling businesses

Life Materials Business

• Development of new products related to daily necessities and household goods (such as bags) and creation of new material products
• Introduction of new logistics and picking technologies, such as automation

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• Solutions for Future Cities, Infrastructure, and Buildings We seek technologies and solutions that address both current and future challenges
• Development of business models that remain sustainable beyond project completion
• Provision of services and content that enhance the value of communities and buildings
• Achieving a Highly Productive and Safe Construction Industry Transforming the construction industry through AI and robotics to improve productivity and safety
• Optimization of management and construction processes by leveraging large-scale accumulated data
• Development of solutions to reduce various costs, including but not limited to construction expenses
• Promoting a Sustainable Society and Creating New Value Realizing a sustainable construction industry through the implementation of advanced technologies
• Creating new business domains that deliver unprecedented value

To realize the sustainable world that Fujitsu envisions, we aim to solve challenges in the following areas by combining the advanced technologies of startups with Fujitsu's assets.

[Physical AI / Robotics]

• Solve labor shortages in industrial sites via AI-driven autonomous operations.
• Develop advanced control tech to digitize real-world data for physical feedback.

[Space, Defense, Resilience]

• Digitize infrastructure monitoring, disaster response, and security using satellite data.

[AI / Data & Security]

• Implement "Trustworthy AI" and ensure data sovereignty via advanced cybersecurity.
• Build secure cross-enterprise data circulation infrastructure.

[Sustainable Supply Chain]

• Visualize end-to-end GHG emissions and build circular economy models.
• Rebuild flexible supply chains resilient to geopolitical risks.

[Sports / Regional Revitalization]

• Boost athlete performance and fan engagement via data utilization.
• Revitalize local regions and drive sports-centric well-being.

• Creation of new businesses utilizing our assets, such as material research and development technologies and product lines
• Co-creating new opportunities with startups for our company and enhance the corporate value of startups

1. [1] Environment & Energy

   #CCUS #Biomass #Synthetic Fuels #White Biotechnology #Metal Recycling #Next Generation Batteries

2. [2] Electronics

   #Power Semiconductors #Thermal Management #Quantum Computing

3. [3] Life Sciences

   #Inorganic Pharmaceuticals #Diagnostics #Bioprocess Materials

4. [4] DX & AI

   #HighPrecision Simulation Technology #R&D Efficiency #Sensing Data Utilization

Synergy creation in existing businesses

1. [1] Creation and exploration of new businesses, and enhancement of capabilities
2. [2] Support for growth of core businesses and exploration of new asset classes
   Business co-creation toward these objectives, in areas such as solving labor shortages, various types of automation, reduction of construction costs, omnichannel, and entertainment.

• Reducing the physical burden of labor-intensive cargo handling tasks and promoting automation
• Building next-generation warehouse operations by visualizing cargo information and cargo handling flows
• Advancing the DX of warehouse spatial information through the use of AI and IoT

• Development of cybersecurity services for B2C and B2E (employees)
• Development of AI solutions to dramatically improve business productivity and employee engagement
• Development of sales tech to scale sales and promotional activities without relying on manual efforts

• Workplace Experience: Provide a digital workspace where you can work seamlessly in an environment that suits you anytime and anywhere, enhancing productivity and creativity.
  ~Focus Areas~
  Flexible Work/Collaboration Tools/Telepresence Robots/Remote Work Platforms/Remote Business Support (Back Office)/AR & VR/Modeling Construction/Digital Twin/Privacy Tech/Cybersecurity
• Support for Creativity: Support individuals and teams in expressing creativity and generating new ideas and value through communication and collaboration.
  ~Focus Areas~
  Mental Health Tech/Digital Wellness/Engagement & Well-being/Human Augmentation AI/BMI & HMI/Collective Genius/Creator Economy/DAO (Decentralized Autonomous Organization)/Multimodal Sensing
• Digital Inclusion: Support the safe and free utilization of all digital technologies regardless of individual attributes.
  ~Focus Areas~
  Business DX/BPaaS/Remote Work Support/Workflow Automation Systems/Agent AI/SLM (Small Language Model)/Process & Task Mining/Embodiment AI

Learn more (in Japanese only)

1. [1] Revising and streamlining sales schemes using AI technology

   The sales systems for various entertainment products (tickets, entertainment goods, travel) have become complex due to increased sales volume and diversification of sales methods, putting pressure on human resources with registration and modification tasks. We aim to automate or streamline some of the business processes necessary for sales to improve operational speed.

2. [2] Cross-service marketing in the entertainment sector

   A challenge exists in utilizing customer information held by various services such as tickets, entertainment goods, and travel for cross-service marketing. We aim to enhance customer satisfaction and service improvement through tribe marketing.

3. [3] Social contribution through the creation of new businesses and services via entertainment

   In an era where "entertainment" is a source of life fulfillment, we want to create services and opportunities that make it feel more accessible and contribute to a world filled with happiness through "entertainment."