KDDI's Approach (Biodiversity)

We have established the KDDI Action Guidelines on Biodiversity Conservation to multilaterally assess our contributions to the conservation of biodiversity. In the guidelines, we define the three principles of Preserving Diversity in Business Activities, Collaboration and Cooperation with Related Organizations and Promoting Recycling of Resources. Based on this, we promote activities using various opportunities as points of contact, including collaboration with external partners. We also recognize that deforestation, which plays an important role in preserving biodiversity, is a challenge, and we will actively engage in environmental conservation activities.

Collaboration with External Partners (one part)

  • Local government: Toyooka City, Hyogo Prefecture (Smart Agriculture Project in Toyooka City)
  • NGO・NPO: Organization for Industrial, Spiritual and Cultural Advancement (OISCA) (environmental conservation activities)

"Cohabiting with Storks" Smart Agriculture Project

KDDI has teamed up Toyooka City, Hyogo Prefecture to proceed with the Smart Agriculture Project in Toyooka City since 2018. Toyooka City has worked on biodiversity-friendly rice production, the Stork-friendly Farming since 2005. The Smart Agriculture Project in Toyooka City managed to reduce manpower for water management by 65% by taking advantage of KDDI's IoT technology, and is working to solve other problems. Not just to increase harvest, but also to achieve the common goal of cohabiting with storks, the local government, producers, and the company are collaborating with each other from different standpoints.

Environmental Education for Children, "KDDI Field Guide on Plants and Forest Wildlife"

KDDI has held a class on creating a field guide on plants and forest wildlife at elementary schools since April 2018. This class is free environmental education utilizing IoT with the aim of promoting the understanding of environment protection and biodiversity. Children are encouraged to use a tablet to take pictures of plants and insects that they can find in a school yard and create an original field guide based on the pictures they took. Attended by approximately 450 children of eight elementary schools in total, this initiative was recognized as an excellent practice of experimental activities for youths, and received the judging panel award of excellence of the Awards for Companies Promoting Experience-based Learning Activities for Youth in FY2020 organized by the Ministry of Education, Culture, Sports, Science and Technology on March 12, 2021.

Green Initiatives with Customers and Employees

Environmental Conservation Activities by Employees

To promote the conservation of biodiversity in each region, we hold conservation activities that employees and their families participate in as volunteers. Working with stakeholders, including local authorities and NPOs, the regional offices are actively engaged in local environmental conservation.