MWC GSMA Life Transformation ~Enhancing the Power to Connect  Period:26 - 29 February 2024  Venue: Fira Gran Via (Barcelona, Spain)

CONCEPT

With our KDDI VISION 2030, KDDI aims to create a society in which anyone can make their dreams a reality by further enhancing our power to connect.
As we progress from 5G and beyond, communications will be further integrated into various aspects of society and form the basis of our lives and industries.
In order to communicate to the world of KDDI's strengths, which include our diverse business assets centered around communications, our connectedness, and our capacity for co-creation with other partners, we will be exhibiting at the world's largest mobile technology exhibition, MWC Barcelona 2024.
Under our exhibition theme, "Life Transformation: Enhancing the Power to Connect," we will be introducing our endeavors in the areas of: mobility, digital twin, AI, satellite communications, and data centers.
Through this opportunity, KDDI looks forward to meeting new partners and taking on challenges to co-create new businesses with them, as we aim to contribute to the creation of a society in which anyone can make their dreams a reality.

EXHIBITS

Introducing the wide variety of solutions offered by KDDI

  • zone1

    GLOBAL INFRASTRUCTURE & CONNECTIVITY

    Communication driven by Starlink/Telehouse

  • zone2

    DIGITAL TWIN
    WITH AI

    Digital Twin shopping and entertainment, enhanced by AI

  • zone3

    BORDERLESS GEN Z
    PLATFORM

    Bringing global Gen Z communities and connectivity into one platform

  • zone4

    API DRIVEN
    PARTNERSHIP

    Globally common APIs creating new services

  • zone5

    FUTURE MOBILITY

    Where connected cars and such realize new mobilities in society

  • zone6

    KON-NICHI-WA
    SPACE

    Presentation/networking space

PROGRAMS at KDDI BOOTH

We would like to introduce the outlines of the lectures at MWC2024.
*The contents, titles, positions, etc. are as of January 30, 2024.
*The dates mentioned are in local time in Barcelona, Spain.
*Scheduled for archive streaming.

  • 11:00-11:15

    "Envisioning Mobility in Green Digital Society"

    Introduction the new initiatives by Toyota Motor Company and KDDI that transcend the boundaries of 'mobility' and 'communication'.

    • Speaker

      General Manager, Infotech-IS, Information and Communication Planning Div., TOYOTA MOTOR CORPORATION.

      Ryokichi Onishi

  • 12:30-12:45

    coming soon

  • 14:00-14:15

    KDDI's initiatives toward Web3

    On March 7, 2023, KDDI established "αU (alpha-U)," a metaverse and Web3 service platform. αU offers five Web3 services that seamlessly connect the real and virtual worlds, allowing users to enjoy music concerts, art appreciation, shopping, and more at any time.

    • Speaker

      Core Staff,Business Incubation Development Department,Business Exploration & Development Division,KDDI

      Junta Nakagawa

    • Speaker

      Staff,LX Service Planning Department,Business Exploration & Development Division,KDDI

      Maika Ishida

  • 15:00-15:15

    New relationship between GenZ and Telco by leveraging the community

    As MNOs in various countries are struggling to acquire GenZ and maintain relationships with them, KDDI will introduce the "platform for connecting GenZ micro-communities and telcos" that will be developed globally in the future, with reference to Povo case studies KDDI worked on in Japan.

    • Speaker

      Core Staff,KDDI Digital Life

      Harutaka Kikuchi

  • 15:45-16:00

    GEOTRA:Utilization of KDDI Location Big Data with Synthetic Data Technology

    By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.

    • 講演者

      CEO,GEOTRA Co., Ltd

      Nobuhiro Jinnai

  • 16:30-16:45

    Telehouse: Interconnecting Lives

    Following an overview of Telehouse and our strategic locations, the presentation will uncover the vital role of connectivity as the invisible thread linking our world. We'll also explore ways to overcome the digital divide and empower developing countries. Finally, we will look at the future innovations shaping the interconnected landscape.

    • Speaker

      Executive Vice President & General Manager,Telehouse Europe

      Mark Pestridge

  • 11:15-11:30

    coming soon

  • 13:00-13:15

    Starlink:Presenting Latest Applications for Disasters in Japan and Other Inventive Use Cases

    KDDI and Starlink's assistance in the recovery efforts disasters, will be showcased. Introducing Starlink as a pivotal base station for mobile networks in signal-deprived areas, showcasing numerous successes with corporate clients. Furthermore, we'll illustrate the use of Starlink at outdoor festivals and concerts, you can explore its potential beyond Japan.Live 8K video streaming is also planned from locations where it has been difficult to achieve high-speed communication in the past.

    • Speaker

      Core Staff,LX Platform Development Department,Business Exploration & Development Division,KDDI

      Takenori Nishibayashi

  • 14:00-14:15

    Winning Customer Trust via Secure Messaging

    Common problems of messaging and how to avoid them by using more secure messaging products.

    • Speaker

      Director,KDDI America

      Farhan Saleem

  • 15:30-15:45

    coming soon

  • 16:30-16:45

    Telehouse: Interconnecting Lives

    Following an overview of Telehouse and our strategic locations, the presentation will uncover the vital role of connectivity as the invisible thread linking our world. We'll also explore ways to overcome the digital divide and empower developing countries. Finally, we will look at the future innovations shaping the interconnected landscape.

    • Speaker

      Executive Vice President & General Manager,Telehouse Europe

      Mark Pestridge

  • 11:00-11:15

    Starlink:Presenting Latest Applications for Disasters in Japan and Other Inventive Use Cases

    KDDI and Starlink's assistance in the recovery efforts disasters, will be showcased. Introducing Starlink as a pivotal base station for mobile networks in signal-deprived areas, showcasing numerous successes with corporate clients. Furthermore, we'll illustrate the use of Starlink at outdoor festivals and concerts, you can explore its potential beyond Japan.Live 8K video streaming is also planned from locations where it has been difficult to achieve high-speed communication in the past.

    • Speaker

      Core Staff,LX Platform Development Department,Business Exploration & Development Division,KDDI

      Takenori Nishibayashi

  • 13:00-13:15

    New relationship between GenZ and Telco by leveraging the community

    As MNOs in various countries are struggling to acquire GenZ and maintain relationships with them, KDDI will introduce the "platform for connecting GenZ micro-communities and telcos" that will be developed globally in the future, with reference to Povo case studies KDDI worked on in Japan.

    • Speaker

      Core Staff,KDDI Digital Life

      Harutaka Kikuchi

  • 14:00-14:15

    coming soon

  • 15:00-15:15

    coming soon

  • 15:45-16:00

    GEOTRA:Utilization of KDDI Location Big Data with Synthetic Data Technology

    By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.

    • 講演者

      CEO,GEOTRA Co., Ltd

      Nobuhiro Jinnai

  • 16:30-16:45

    KDDI's initiatives toward Web3

    On March 7, 2023, KDDI established "αU (alpha-U)," a metaverse and Web3 service platform. αU offers five Web3 services that seamlessly connect the real and virtual worlds, allowing users to enjoy music concerts, art appreciation, shopping, and more at any time.

    • Speaker

      Core Staff,Business Incubation Development Department,Business Exploration & Development Division,KDDI

      Junta Nakagawa

    • Speaker

      Staff,LX Service Planning Department,Business Exploration & Development Division,KDDI

      Maika Ishida

PROGRAMS at Other BOOTH

We would like to introduce the outlines of the lectures at MWC2024.
*The contents, titles, positions, etc. are as of January 30, 2024.
*The dates mentioned are in local time in Barcelona, Spain.

  • 2.29[THU]
  • 10:00-10:30
    Location:Partner Theatre 6

    INNOVATIVE OPTICAL AND WIRELESS NETWORK (IOWN) FOR THE EVOLUTION OF MOBILE NETWORKS

    IOWN Global Forum has been working to define Open All Photonics Networks (Open APN), which is an optical circuit-switched network that can be used for the closer integration of optical transport and radio access or disaggregated computing systems. In this session, IOWN Global Forum's technical leaders will present an overview of IOWN Global Forum's Open APN and explain how this new network will contribute to the evolution of radio access networks (RANs) and multi-access edge computing (MEC.)

    • 講演者

      General Manager, Technology Strategy Division, KDDI

      Tomohiro Otani

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