Doing good for society

Social Contribution Activities

We at KDDI Group are driving various initiatives to solve societal and environmental issues of the countries and regions where we operate to contribute to the development of a truly connected society. Each regional office leads community development activities, placing importance on dialogue and cooperation with a variety of stakeholders, including local communities, administrations, universities and NPO/NGO.

Policy on Corporate Citizenship

We established the Social Contribution Policy in 2012. As a conscientious corporate citizen, we respond to the society's needs and trust and contribute to society across the world utilizing our technologies and human resources. To carry out sustainable business in and outside Japan, it is essential to have dialogue with local communities and grow with them. We see social contribution activities as valuable opportunities to interact with local communities and will continue to capitalize on such activities in terms of business opportunities and risk avoidance.
We established KDDI Sustainable Action in line with the KDDI SDGs for 2030 and are committed to resolving various social issues through our business as a company that contributes to society's sustainable growth.
In addition, in the selection and implementation of philanthropic activities such as social contribution and donations, we consider policies and approaches taking into consideration the relationship with and impact on our own business activities and universally applicable issues in the international communities such as the Sustainable Development Goals (SDGs).

Manifesto

Operating in accordance with the KDDI Group Philosophy, by satisfying all its stakeholders, the KDDI Group seeks to contribute to society's happiness by encouraging fulfilling lives for people around the world in a sustainable manner.

Action Guidelines

Illustration of the Five Fields of Social Contribution Activities
  1. 1As a company involved in information and communications business, KDDI recognizes its social responsibility to address societal issues through the use of information and communications technologies (ICTs). We aim to offer appropriate communication environments that are safe and secure for all people.
  2. 2KDDI has established medium-term themes for its social contribution activities in five areas: "bridging the digital divide," (Note 1) "sound development of youth," "environmental conservation," "social and cultural support," and "support in times of disaster." By maximizing our application of such resources as networks, products and services, we conduct social contribution activities through ICTs, in a manner characteristic of KDDI.
  3. 3Through communications with stakeholders, we notify and share information concerning ongoing improvements in the content of our operations, thereby contributing to society's development.
  4. 4By sharing with KDDI Group employees our directions on social contribution activities, we pursue independent-minded activities as a good corporate citizen in the aim of achieving sustainable growth in tandem with society.
  • (Note 1)Issue where an information disparity occurs between people who have access to information and communication technology such as the computers and the internet and those who do not

Management Framework

As a corporate citizen, we at the KDDI Group strive to contribute to community development, matching the needs specific to a region where we operate.
Based on the basic policy and direction indicated by KDDI's head office, the regional offices around Japan are committed to implementing sustainability activities, acting as communicators with local communities.
These activities are handled cross-departmentally by each regional office and senior general managers such as the executive officers etc., in charge of each region have overall responsibility for the activities.
Regional offices discuss the opinions they receive from local communities with the related department in KDDI head office and take action. We have an information sharing framework within the group, including an intranet, to share activities in each region.

Themes of Social Contribution Activities

KDDI has defined five medium-term focus areas for its social contribution activities: bridging the digital divide, supporting the healthy development of young people, environmental conservation, social and cultural support, and disaster relief. By fully utilizing its resources―including networks, products, and services―KDDI actively promotes ICT-driven social contribution initiatives that reflect its unique strengths. The KDDI Foundation also engages proactively in activities in emerging countries overseas.

Bridging the Digital Divide

KDDI holds workshops for seniors and individuals with disabilities who do not own smartphones or feel uncertain about using them. As part of its regional co-creation efforts, KDDI also promotes initiatives across municipalities to bridge the digital divide and encourage digital utilization.

Initiatives for Fiscal Year 2025

Support for the Healthy Development of Youth

Based on our basic policy on youth safety and security, we are conducting nationwide programs such as the "Smartphone & Mobile Safety Class" and the "Smartphone Disaster Literacy" course.
We are actively engaged in raising awareness of social issues such as distracted smartphone use.

Initiatives for Fiscal Year 2025

Awareness for Safe and Secure Use
  • Implementation of the "KDDI Smartphone & Mobile Safety Class" for youth
    • Satisfaction Ratings Teaching materials: 99.7%
    • Instructors: 99.5%
    • Recommendation rate to other schools: 99.5%
    • Held 2,787 times with approx. 530,000 participants (Cumulative total: approx. 51,000 sessions, approx. 9.19 million participants)
  • Implementation of the workshop-style outreach program for high school students: "Raise DRR Literacy with Your Smartphone"
    • Usefulness Rating (based on positive responses: "understood well" or "understood") 98.3%
    • Held 30 times with 818 participants (Cumulative total: approx. 130 sessions, approx. 5,000 participants)
    • Promoting Digital Citizenship Education Amid the Growing Use of Smartphones by Younger Children (KDDI Foundation)
Fostering Curiosity and Awareness of Science and Technology Among Youth
  • Co-hosting Science Experiment Workshops with Eight Universities Nationwide to Inspire the Next Generation of Talent (KDDI Foundation)
KDDI Basic Guidelines concerning Safe and Secure Communication for Young People

We take UNICEF's Convention on the Rights of the Child (CRC) and Children's Rights and Business Principles seriously. With regard to the CRC in particular, which codifies children's right to survival and development, we ensure that children have access to education and do not face a digital divide. Regarding Children's Rights and Business Principles, we are committed to ensuring that KDDI's services come with safety measures that respect and promote children's rights.

We offer safe and affordable services to young people and run awareness campaigns. We are committed to protecting children's rights as we endeavor to create a society where children can enjoy mobile and internet connectivity.

Environmental Conservation

KDDI promotes environmental conservation tailored to the unique characteristics of each region by organizing volunteer activities involving employees and their families, as well as environmental education programs for children. As part of its commitment to building a circular economy, KDDI also conducts smartphone disassembly workshops to help children learn about resource recycling and sustainability.

Initiatives for Fiscal Year 2025

KDDI Grass, Trees, and Forest Creatures Encyclopedia

Since April 2018, the KDDI Group has been conducting environmental education classes for children called the "KDDI Grass, Trees, and Forest Creatures Encyclopedia." These classes aim to help children learn about the ecology and characteristics of insects and plants, and to deepen their understanding of environmental conservation and biodiversity. In FY2024, a total of three sessions were held in Tokyo, with 123 elementary school students participating.

KDDI Smartphone Disassembly Class

As a mobile network operator, the KDDI Group promotes the recycling of used smartphones to make effective use of limited resources. The resource reuse rate has reached as high as 99.8%. We encourage everyone to bring unused smartphones to nearby au Style or au Shops.
In addition, we hold the "Smartphone Disassembly Class" across Japan, a program designed to deepen understanding of material recycling and the concept of a circular society through hands-on smartphone disassembly.
In FY2024, a total of 23 sessions were held, with 360 elementary and junior high school students participating.

Social and Cultural Support

KDDI promotes initiatives that support organizations working for the environment and society, such as the employee-participation social contribution program "+α Project," where employees earn points through volunteer activities inside and outside the company, and KDDI donates to charitable organizations on their behalf based on the points earned. Another initiative enables customers to support organizations engaged in social contribution activities through au PAY and provides opportunities to make donations in the event of disasters.

Initiatives for Fiscal Year 2025

Support for Organizations Working for the Environment and Society
Supporting Efforts to Address Social Issues

The Plus Alpha Project Program

From fiscal 2008, we started the Plus Alpha Project program that encourages our employees to actively participate in voluntary activities. In this program, employees earn points for social contribution activities within or outside the company, and the company donates an amount corresponding to these points to charity organizations on behalf of the employees.
All employees (approx. 10,000) are eligible, and a total of 10,000,000 yen was donated to 67 organizations in fiscal 2025. The total amount of donations made since the beginning of this program is 142,481,520 yen.

Mechanism of the "Plus Alpha Project"

1

Employees perform socially beneficial activities ("good deeds") and report them, earning +α points.

all employees
2

The accumulated +α points are converted into a monetary amount.

KDDI
3

KDDI donates the equivalent amount to charitable organizations on behalf of the employees.

KDDI
4

The donations are then used by the recipient organizations to benefit society.

Donation recipients

Disaster Support

In addition to proactive disaster preparedness, KDDI engages in various initiatives when disasters or humanitarian crises occur, both in Japan and abroad. These include donation-based support, humanitarian aid, recovery assistance, and support for those affected by such events.

Initiatives for Fiscal Year 2025

Disaster and Humanitarian Crisis Relief Donations (FY2025 Results)

Case Donation amount Donation destination
Donations for the 2025 Ofunato Akasakicho Forest Fire Disaster 7,081,100 yen Japanese Red Cross Society
Emergency Donations for the Myanmar Earthquake 12,276,600 yen International Federation of Red Cross and Red Crescent Societies Japan Platform
Donations for the 2025 Earthquake Disaster with Its Epicenter Near the Tokara Islands 2,627,500 yen Japanese Red Cross Society
Donations for Disasters Caused by Typhoon No. 8 in 2025 1,811,500 yen Japanese Red Cross Society
Donations for the Heavy Rain Disaster Beginning on August 6, 2025 880,700 yen Japanese Red Cross Society
2025 Afghanistan Earthquake Relief Fund 1,193,100 yen UNICEF, Japan for UNHCR
Donations for the Typhoon No. 12 Disaster in 2025 434,200 yen Japanese Red Cross Society
Donations for the Typhoon No. 15 Disaster in Shizuoka Prefecture in 2025 863,800 yen Japanese Red Cross Society
Donations for Disasters Caused by Typhoons No. 22 and No. 23 in 2025 (Tokyo) 667,000 yen Japanese Red Cross Society
Donations for the Large-Scale Fire in Saganoseki, Oita City on November 18, 2025 612,400 yen Japanese Red Cross Society
Donations for the 2025 Earthquake off the Eastern Coast of Aomori Prefecture 1,797,100 yen Japanese Red Cross Society

KDDI Group's Social Contribution Activities (in Japanese only)

Contribution Activities in emerging countries outside Japan

The KDDI Foundation actively engages in cultural support activities in emerging countries overseas.

Initiatives for Fiscal Year 2025

Country Initiatives
Mongolia
  • Conducted smartphone classes for children (MobiCom)
    Since 2022, MobiCom has been offering smartphone literacy classes for elementary, junior high, and high school students. Using original video materials, the program covers the basics of smartphone usage, the risks associated with social media, and examples of cyberbullying to help improve digital literacy. MobiCom plans to expand the program to senior citizens in the future.
  • Smart Education Program (MobiCom)
    Launched in 2021 during the COVID-19 pandemic to support online learning, this project has expanded since 2023 to provide high-quality educational opportunities to more students. It offers schools digital learning environments including internet access, smart boards, and VR devices.
  • Child Helpline 108 (MobiCom)
    Provides a free, 24/7 toll-free helpline accessible to children, parents, teachers, and social workers. The service contributes to resolving issues such as child abuse.
Myanmar
  • Implemented the Internship Program 2025 (MPT), offering approximately 180 science and engineering university students opportunities to gain practical experience in core telecommunications operations, including mobile networks and telecommunications facility management, from April to June 2025.
  • Offered an e-learning program to support Myanmar's youth (MPT), collaborating with seven partners to provide more than 100 courses to over 4,000 students.
  • Donated approximately 4,000 books to local communities (MPT), launching a nationwide book donation initiative in November 2025 and holding the first nationwide donation ceremonies across 13 states and regions.
  • Implemented the National Field Visit Program 2025 (MPT), providing approximately 500 students from 16 universities across nine states and regions with opportunities to apply academic knowledge in practice and gain firsthand exposure to the latest technologies used in real-world workplaces from September 2025 to January 2026.
  • Provided health education videos through the MPT4U app and MPT's LoTaYa portal (MPT), distributing free educational content via MPT channels and partner social media platforms to raise public health awareness. In collaboration with local hospitals, doctors-led videos introduced common diseases and preventive healthcare practices.
Cambodia
Children at KDDI School
  • Operates KDDI Schools and dispatches computer and English teachers (KDDI Foundation)
    To support children who cannot attend school due to distance or inadequate facilities, KDDI Foundation has built schools in remote areas. Currently, 13 KDDI Schools are in operation, offering extracurricular classes with dispatched computer and English teachers.
Children Painting at an Art School
  • Supports a small art school (KDDI Foundation)
    Provides high-quality art education free of charge to children in Cambodia.
  • Supports the preservation of Cambodia's traditional shadow puppet theater "Sbek Thom" (KDDI Foundation)
    Assists in the preservation of Sbek Thom, a traditional Cambodian performing art recognized as a UNESCO Intangible Cultural Heritage.
Nepal
  • Continued implementation of the "ICT Education Project" at 11 schools, using digital teaching materials to support effective learning (KDDI Foundation)
Lesson Using Digital Learning Materials
  • Developed digital learning materials for children with visual and hearing impairments, including electronic books with sign language and voice narration, and introduced them to special needs schools (KDDI Foundation)
Scene from a Robot Competition
  • Supported robotics programming education in collaboration with a local NGO, aiming to nurture technical talent. A competition for students to present their achievements was co-hosted with Lalitpur City (KDDI Foundation)
  • Strengthened local government services using smart network technologies (KDDI Foundation)
On-Site Medical Care
  • Promoted initiatives to improve access to healthcare services (KDDI Foundation)
Vietnam
Smart System Supporting Sign Language Learning
  • Developed a sign language learning system using image recognition technology (KDDI Foundation)
Laos
Discussing System Design
  • Developed systems to improve mobile communication quality (KDDI Foundation)
  • Held training sessions on network technologies (KDDI Foundation)
Micronesia
  • Introduced remote perinatal medical care services (KDDI Foundation)