Social Contribution Activities

KDDI's Approach (Community Involvement and Development)

We at KDDI Group are driving various initiatives to solve societal and environmental issues of the countries and regions where we operate to contribute to the development of a truly connected society. Each regional office leads community development activities, placing importance on dialogue and cooperation with a variety of stakeholders, including local communities, administrations, universities and NPO/NGO.

Policy on Corporate Citizenship

We established the Social Contribution Policy in 2012. As a conscientious corporate citizen, we respond to the society's needs and trust and contribute to society across the world utilizing our technologies and human resources. To carry out sustainable business in and outside Japan, it is essential to have dialogue with local communities and grow with them. We see social contribution activities as valuable opportunities to interact with local communities and will continue to capitalize on such activities in terms of business opportunities and risk avoidance.
We established KDDI Sustainable Action in line with the KDDI SDGs for 2030 and are committed to resolving various social issues through our business as a company that contributes to society's sustainable growth.
In addition, in the selection and implementation of philanthropic activities such as social contribution and donations, we consider policies and approaches taking into consideration the relationship with and impact on our own business activities and universally applicable issues in the international communities such as the Sustainable Development Goals (SDGs).


Operating in accordance with the KDDI Group Philosophy, by satisfying all its stakeholders, the KDDI Group seeks to contribute to society's happiness by encouraging fulfilling lives for people around the world in a sustainable manner.

Action Guidelines

  1. 1As a company involved in information and communications business, KDDI recognizes its social responsibility to address societal issues through the use of information and communications technologies (ICTs). We aim to offer appropriate communication environments that are safe and secure for all people.
  2. 2KDDI has established medium-term themes for its social contribution activities in five areas: "bridging the digital divide," [1] "sound development of youth," "environmental conservation," "social and cultural support," and "support in times of disaster." By maximizing our application of such resources as networks, products and services, we conduct social contribution activities through ICTs, in a manner characteristic of KDDI.
  3. 3Through communications with stakeholders, we notify and share information concerning ongoing improvements in the content of our operations, thereby contributing to society's development.
  4. 4By sharing with KDDI Group employees our directions on social contribution activities, we pursue independent-minded activities as a good corporate citizen in the aim of achieving sustainable growth in tandem with society.
  1. [1]Issue where an information disparity occurs between people who have access to information and communication technology such as the computers and the internet and those who do not

Management Framework

As a corporate citizen, we at the KDDI Group strive to contribute to community development, matching the needs specific to a region where we operate.
Based on the basic policy and direction indicated by KDDI's head office, the regional offices around Japan are committed to implementing sustainability activities, acting as communicators with local communities.
These activities are handled cross-departmentally by each regional office and senior general managers such as the executive officers etc., in charge of each region have overall responsibility for the activities.
Regional offices discuss the opinions they receive from local communities with the related department in KDDI head office and take action. We have an information sharing framework within the group, including an intranet, to share activities in each region.

The Plus Alpha Project Program

From fiscal 2008, we started the Plus Alpha Project program that encourages our employees to actively participate in voluntary activities. In this program, employees earn points for social contribution activities within or outside the company, and the company donates an amount corresponding to these points to charity organizations on behalf of the employees.
All employees (approx. 10,000) are eligible, and a total of 10,000,000 yen was donated to 61 organizations in fiscal 2021. The total amount of donations made since the beginning of this program is 102,481,520 yen.

Social Contribution

KDDI is a member of the 1% Club established by Japan Business Federation. Our total social contribution expenditures were approximately 2.2 billion yen in fiscal year 2021.

  1. 1.Advertising expenses and membership fees are excluded even if they have the goal of social contribution. Political contributions are not included in total social contribution expenditures.
  2. 2.In-store fundraising and employee donations are not included in total social contribution expenditures

Volunteer Leave and Number of JICA Volunteers (KDDI)

FY2017 FY2018 FY2019 FY2020 FY2021
Volunteer leave Unit: Person who uses the program 13 29 17 0 3
JICA Volunteers [2] Unit: Person dispatched 0 0 0 0 0
  1. [2]The number of JICA volunteers (Youth Overseas Cooperation Volunteers participation system) is the number of people KDDI employees are dispatched to JICA in each fiscal year.

Disaster Relief Fund

Source of funds: KDDI's Bridge of Hope social contribution website KDDI matches the donations of customers and KDDI group employees.
In the case of an emergency, KDDI also makes donations.

Case Total contributions (Unit: yen) Donated to
Large fire in Matsue City, Shimane Prefecture in 2021 1,006,400 Japanese Red Cross Society
Heavy rain disaster in July 2021 4,099,500 Japanese Red Cross Society
Heavy rainfall disasters such as Typhoon No.9 in 2021 1,923,100 Japanese Red Cross Society
Heavy rain disaster in August 2021 1,059,200 Japanese Red Cross Society
Landslide in Chino City, Nagano Prefecture in 2021 803,200 Japanese Red Cross Society
Ukraine emergency support donation 200,000,000 UNICEF, UNHCR

Initiatives (KDDI Group Results)

(1) Bridging the Digital Divide

Targets FY2021 Initiatives
Improve ICT literacy of older people
  • Held KDDI Smartphone and Mobile Phone Safety Classes for elder people
  • Comprehension rate 86.7%, Usage rate 91.7%
  • 123 classes held, 1,633 participants
    (cumulative 1,755 classes, 30,383 participants)

(2) Supporting Sound Development of Youth

Targets FY2021 Initiatives
Improve ICT literacy of youth
  • Held KDDI Smartphone and Mobile Phone Safety Classes for youth
  • Satisfied with teaching materials: 99.4%
    Satisfied with lecturers: 99.2%
    Will reapply: 88.1%
  • 3,217 classes held, approx. 490,000 participants
    (cumulative total: approx. 39,000 classes, approx. 6.94 million participants)
  • Held Workshop-style classes for high school students: Raise DRR Literacy with Your Smartphone
  • Held at 9 schools with 489 participants
    (cumulative 52 schools with 2,606 participants)

(3) Environmental Conservation

(4) Social and Cultural Support

Targets FY2021 Initiatives
Conducting research to eliminate smartphone dependence
We support NPOs and other organizations working to support the environment and society

(5) Disaster Support

(6) Contribution Activities in Growth Regions outside Japan

Targets FY2021 Initiatives
  • Implemented art, music, computer, and English classes as a new curriculum at the Village School (KDDI Foundation)
  • Water Donation Activities (jointly implemented with MPT)
    Contributing to the improvement of living standards by providing drinking water and water for daily use to residents in the Yangon region who are facing water shortage problems.
  • Support for COVID-19 measures (jointly with MPT)
    1. 1Provision of SIMs to promote a telework environment throughout the Covid-19 pandemic
    2. 2Continued free FTTH support to 52 quarantine stations in 13 states and territories
  • Startup support program "Monja" (MobiCom)
    MobiCom, in collaboration with JICA and the Mongolia-Japan Human Resources Development Center, supported start-up companies working on innovative business models and technologies that can manage the socio-economic transformation amid the COVID-19 pandemic
  • Used computer donations (MobiCom)
    As part of KDDI's used computer donation project, MobiCom makes donations to public schools across Mongolia and to government facilities
  • Child Helpline 108 (MobiCom)
    This service can be accessed for free 24/7 by children, parents, teachers, social workers, and others. We hope to help resolve issues such as child abuse with this service.
  • Smart education program (MobiCom)
    With UNICEF and World Vision Mongolia, an NGO for international cooperation, provided free devices, telecommunications services, and online educational content to children who could not take online classes due to the COVID-19 pandemic.
  • Donation to the environmental conservation project "Green Darkhan" (MobiCom)
    Provided funds for tree-planting activities to conserve, restore, and expand greenery in the city of Darkhan, which has been affected by desertification.
  • (APT [3]) Study on FM Emergency Alart Broadcasting Systems in Rural Areas (KDDI Foundation)
    1. [3]Asia-Pacific Telecommunity
  • Provided support to pass down the traditional Cambodian art form of large-scale shadow theater (Sbek Thom) (KDDI Foundation)
  • Inclusive education through digital educational materials for the visually and hearing impaired (UNICEF is also participating) (KDDI Foundation)
  • Continued tablet-based learning during the COVID-19 pandemic (home study support) (KDDI Foundation)
  • Implemented robot programming education to develop logical thinking (KDDI Foundation)
  • (APT) Strengthening regional administrative services in the western mountainous regions using smart network technology
  • (APT) Research on medical e-service platforms using chatbots (KDDI Foundation)
  • Support for building a learning resumption e-learning platform (KDDI Foundation)