Our Value

The Path of Value Creation

Value Creation Process

KDDI formulated KDDI Sustainable Action—KDDI's initiatives for the SDGs aimed at 2030 with a determination to continue working to solve various social issues through business going forward. By connecting and protecting lives, connecting day-to-day lives, and connecting hearts and minds while using 5G, IoT and other technologies, the Company will continue aiming to help solve social issues through business with its partners, achieve sustainable growth with society, and further enhance corporate value.

KDDI's Surrounding Business Environment

Political (Government / Legislation)

  • Expectations for realizing Society 5.0 for SDGs

Economic

  • Worries due to the impact of COVID-19
  • Expansion of cashless settlement

Social (Society / Culture)

  • Declining birth rate and aging population / Shrinking population

Technological

  • Technological advancements, such as 5G/IoT, AI, and big data

Customers (Market / Clients)

  • Expansion of smartphone-centric services

Competition

  • Popularization of budget smartphones
  • Entrance of a fourth telecommunications operator

INPUT

Building resilient infrastructure for communications and working to swiftly recover from disasters

  • 4G LTE population coverage over 99.9% (FY2022.3)
  • Take measures to make routes more resilient
  • Achieve zero major accidents

Realizing peace of mind and safety, including for security and privacy

  • Achieve zero data security incidents
  • Conduct data security training for all employees (at least once per year)

Solving community issues and building livable cities

  • Provide 5G commercial services in all prefectures (FY2022.3)
  • 60 regional revitalization projects (initiatives to co-create solutions for issues with regions using IoT and ICT) (cumulative total FY2020.3-FY2022.3)

Promoting diversity and inclusion in society

  • Promote 200 women to line manager positions (FY2021.3 target)
  • Percentage of female new graduate hires: 30% (FY2021.3 target)

Promoting sustainable procurement and respecting workers' rights

  • Zero violations related to human rights
  • 100% attendance rate for KDDI Philosophy study groups

Improving energy efficiency and achieving zero emissions

  • Reduce CO2 emissions by 7% compared with the fiscal 2013 level at KDDI (in Japan, non-consolidated basis)

OUTPUT

KDDI Sustainable Action

Medium-Term Management Plan

Corporate Governance

OUTCOME

Material Sustainability Issues

01Safer and more resilient connected world
Main Risks and Issues
  • Resilience to extreme weather events
  • Risk management
Opportunities
  • Maintenance of lifelines and building of the foundations for a safe and secure information society
  • Telecommunications services that are resilient to natural disasters
02Cyber security and privacy protection
Main Risks and Issues
  • Utilization of information assets and tightening of security
  • Data privacy
Opportunities
  • Protection of telecommunications privacy and customer information
  • Sophisticated cyber security
03Fulfilled life brought through ICTs
Main Risks and Issues
  • Contribution to economic growth through robust information communication infrastructure
  • Improvement of access to education, medicine and other public services through ICTs
Opportunities Solutions to social issues through the "integration of telecommunications and life design" in the 5G/IoT era
04Rewarding workplaces for diverse talents
Main Risks and Issues
  • Promotion of diversity and inclusion
  • Human resource development and career development
Opportunities Maximization of human resources value and enhancement of corporate competitiveness
05Respect for human rights and fairness in business
Main Risks and Issues
  • Pursuit of sustainable procurement
  • Respect for workers' rights
Opportunities Initiatives in the KDDI Supply Chain CSR Promotion Guidelines with our partners
06An energy-efficient, circular economy
Main Risks and Issues
  • Energy efficiency improvement and utilization of clean energy
  • Zero emissions and 3Rs
Opportunities Promotion of the shift toward renewable energy and achievement of zero CO2 emissions by 2050

Company Vision

1. The company the customer can feel closest to

2. A company that continues to produce excitement

3. Contributing to the sustainable growth of society

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