The Source of KDDI's Value

Since its establishment in October 2000, KDDI has leveraged its strengths as a comprehensive telecommunications carrier to continue growing its business. In terms of the three-year medium-term targets that concluded in the fiscal year ended March 31, 2016, operating profit experienced double-digit growth in each fiscal year in addition to the strengthening of shareholder returns and greatly expanding corporate value.
KDDI is currently taking steps to achieve medium-term targets that will conclude in this fiscal year, such as an average annual operating income growth rate (CAGR) of 7% and a dividend payout ratio over 35%.

Customer Base
Retaining a strong customer base inside and outside Japan


(As of March 31, 2018)

  • Mobile ID subscriptions
    (au + Group MVNO)
    26.48 million
  • FTTH subscriptions
    4.38 million
  • CATV RGU [4] households
    5.38 million
  • Global Consumer Business
    No. 1 in domestic shares in both Myanmar and Mongolia

Touchpoints
Touchpoints both online
and offline
 


(As of March 31, 2018)

Approx. 2,500 au shops nationwide, 15.53 million au Smart Pass and au Smart Pass Premium members

Innovativeness
A history of actively promoting industry-first services and original KDDI initiatives since our launch


  • October 2003
    Sales commence of "INFOBAR," the first model from the au Design project
  • March 2012
    Launch of "au Smart Value" and "au Smart Pass"
  • July 2017
    Start of "au Pitatto Plan" and "au Flat Plan"

    • October 2003
      Sales commence of "INFOBAR," the first model from the au Design project
    • March 2012
      Launch of "au Smart Value" and "au Smart Pass"
    • July 2017
      Start of "au Pitatto Plan" and "au Flat Plan"

Brand Strength
No. 1 in brand strength and customer satisfaction and in both corporate and individual services


J.D. Power No.1 in Mobile Phone Service Satisfaction for two years [8]/ (UQ mobile) J.D. Power No.1 in Low-cost Smartphone Service Satisfaction [9]/ J.D. Power No.1 in Business Mobile Phone Service Satisfaction Large Corporations/Medium-sized Enterprises Market Segment [10] for two years

  • [1]
    Results for fiscal years ended March 31. Figures up to the fiscal year ended March 31, 2014 are based on Japanese GAAP and figures for the fiscal year ended March 31, 2015 onward are based on IFRS (International Financial Reporting Standards).
  • [2]
    On a closing price basis for the end of October 2000 to the end of March 2018 (monthly)
  • [3]
    CAGR: Compound Average Growth Rate
  • [4]
    RGU: Revenue Generating Units. Each household's subscription to CATV, highspeed Internet connection, or telephony services each represent one RGU.
  • [5]
    Share among NTT DOCOMO, INC. (NTT DOCOMO), SoftBank Corp. (SoftBank), and KDDI + Okinawa Cellular Telephone Company (au)
  • [6]
    MNO: Mobile Network Operator
  • [7]
    MPT: Myanma Posts & Telecommunications
  • [8]
    J.D. Power 2016-2017 Japan Mobile Phone Service Satisfaction Study. The 2017 study is based on responses from 31,200 mobile phone users in Japan.
  • [9]
    J.D. Power 2018 Low-cost Smartphone/SIM Card Service Satisfaction Study. Based on responses from 4,000 individual users who bought and use smartphones with service from contracted operators.
  • [10]
    J.D. Power 2016-2017 Japan Business Mobile Phone Service Satisfaction Study. The 2017 survey is based on 2,974 responses received from 2,327 companies with 100 or more employees (acquired evaluation of a maximum of 2 services per company with regard to business providing mobile phone service).

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